Background/purpose: While the existing literature explores the internalization of higher education, a significant gap remains in comprehending the motivations behind international students choosing Portuguese higher education. This study aims to address this gap by examining the motivations of a specific group within Portuguese universities:…

This article employs critical discourse analysis of the Spear's Schools Index of 'the best private schools in the world', the first such global ranking of schools, to understand representations of elite education in globalised societies. It argues that the Index is a powerful text that exemplifies a global gaze -- an imagined perspective from…

Curricular analytics (CA) is a quantitative method that analyzes the sequence of courses (curriculum) that students in an undergraduate academic program must complete to fulfill the requirements of the program. The main hypothesis of CA is that the less complex a curriculum is, the more likely it is that students complete the program. This study…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the…

Higher education institutions (HEIs) have long embraced a path towards sustainability and engaged in supporting sustainable development. The adoption of the sustainability development goals has forced HEIs to assess how they engage with these goals and how they address societal challenges head on. However, the emergence of sustainability rankings…

The point in describing the work conducted at a now-elite university (Boston College) and in the quoted commentary in this article is that a stronger case can be made that America's most elite institutions (like Yale and Harvard) could and should be doing more--not less--in supporting affirmative action. The author proudly congratulates his alma…

University leaders, governments, industries and donors use university rankings to assess the success or failure of higher education institutions; however, these rankings tell us nothing about how universities are challenging or amplifying oppression in response to the COVID-19 pandemic. This article first examines the implications of the…

This article examines the development of a university's advertising campaign through the discursive justifications of the university's communications office, its deans, and the advertising agency involved in the process. Empirical material is gathered from a three-year-long ethnographic research. Drawing on the notion of floating signifier, we…

Global university rankings influence students' choices and higher education policies throughout the world. When rankers not only evaluate universities but also provide them with consulting, analytics, or advertising services rankers are vulnerable to conflicts of interest that may potentially distort their rankings. The paper assesses the impact…

Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…

Higher education is often framed as a means to social mobility and increased earnings. However, the value of university education in the United States is coming under scrutiny in regard to its costs. This article examines a university education's return on investment (ROI) from attending different types of universities in the United States. Unlike…

Purpose: The purpose of this study was to examine the occurrence of preservice literacy coursework in a sample of graduate speech-language pathology programs in the United States and to investigate the relationship between the likelihood that programs offered literacy coursework and (a) geographical region, (b) Carnegie Classification of research…

Internationalization serves as a significant hallmark of world-class universities globally. Numerous studies have underscored the strong relationship between internationalization and university development, but few have succeeded in elucidating the mechanisms and modus operandi of internationalization for university excellence. Using a qualitative…