This essay explores the impact of the COVID-19 pandemic on the position of British universities in league tables. We argue that the pandemic has increased the inequalities between them. Through the analysis of the three core functions of universities -- internationalization, research, and teaching, we predict that the gap between top-tier and…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

Purpose: In recent years, though a growing body of research has emerged on world-class universities (WCUs), studies in this field remain limited. The purpose of this study is to identify and describe the research gap and provide a future direction for WCU research. This paper highlights the key theoretical approaches, methods, journals, unit…

The literature of brand management in higher education lacks significant research in two key areas: 1) theoretical models of the evaluation of brand equity and its impacts on supportive behaviors, and 2) a focus on alumni as a critical stakeholder group to higher education institutions. The new model of alumni-perceived higher education brand…

While English medium instruction (EMI) programs proliferate around the globe, research on students' motivation and engagement (ME) in EMI remains underrepresented. Informed by a multidimensional conceptualization of ME as interconnected, this study employed an adapted Motivation and Engagement Scale to examine university students' ME in EMI…

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…

This paper examines the quality evaluations of the Greek Universities highlighting those which offer a full-fledged study program of primary education. There are eight principles-criteria according to which each university is evaluated. For each principle, scores may range from 1 (noncompliance with the principle) to 4 (fully compliance). I…

This dissertation contains three empirical papers that quantify how institutional status hierarchies in postgraduate education relate to professionals' employment and earnings outcomes. Chapter 1 examines the effects of postgraduate educational program status hierarchies on earnings among recipients of postgraduate professional degrees in…

Purpose: Higher learning institutions (HLIs) need to have quality service facilities to achieve customer satisfaction and positive word of mouth (WoM). The purpose of this study is to assess customer satisfaction as a mediator of service facility and WoM in the context of Tanzania's HLIs. Design/methodology/approach: A mixed-methods approach was…

This essay uses Paulo Freire as inspiration of thinking about the limits and possibilities of building bridges between elite universities in the Global North and communities around the world given the historic and present-day entanglements between these universities and empire, colonisation, and epistemic violence. It sheds lights on how…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

Global university rankings (GURs) have garnered increasing media attention since their inception. Yet to date, a concerted attempt to offer an affect lens -- emotions, responses, reactions and feelings that are relational and transpersonal -- underlying the mediatisation of GURs remains absent. Drawing on affect theories, we analysed the Indian…

This study investigates how talent cultivation contributes to creating world-class universities in China from the perspectives of characteristics, problems, and choices. A policy discourse perspective is applied to examine the overall landscape of policy formulation and implementation, relatively. It explores the policy discourse analysis of…

The expansion of university systems across the planet over the last fifty years has led to the emergence of a new policy assemblage -- 'global higher education' that depends on the collection, curation and representation of quantitative data. In this paper I explore the use of data by higher education policy actors to sustain 'epistemic…

Neoliberal advocates frame school choice as the solution to the many issues plaguing public schools, including not meeting state standards, the opportunity gap, and disengagement. This market-driven approach makes school reputation--ideas continuously made and remade about schools dependent on perceptions or experiences--a critical dimension that…