The objective of this study of student-consumers in higher education is to investigate the direct influence of student choice factors on student expectations. The mediating role of perceptions of employability in the relationship between costs of study (fees) and student satisfaction, and the outcome variable of students' recommendations, is…

Recent research has increasingly been studying the long-lasting effects of secondary education structures and processes on higher education (HE) outcomes. While the influence of socioeconomic composition on higher education enrolment is established, the underlying mechanisms remain unclear. We posit that the composition effect partially runs…

The purpose of this paper is to discuss student satisfaction with Portuguese higher education institutions, and to analyse how this varies for different types of students. A survey instrument was used to collect data on students' perceptions and expectations regarding different aspects of service provision. Based on the gap model of satisfaction,…

Students' expectations and experiences with university life are influenced by a number of variables. Many universities develop programs or promote aspects of existing programs to market the university's image. This research was motivated by our desire to determine the relationships between first-year students' college expectations and experiences,…

There is a substantial body of research on student satisfaction, retention and student engagement in higher education; however, there is limited research on student image or perception of a university and factors contributing towards choosing a particular university. In the current, highly competitive environment universities are seeking to…

Despite the number of arguments in support of or against the value and relevance of historically Black colleges and universities (HBCUs), there is little literature that takes an in-depth look at the diversity among HBCUs and the students who choose them. The purpose of this study was to explore the college choice motivations and academic…

A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)

A survey of 1,127 college-bound African-American high school juniors investigated what help they had in the college choice process, how they described their preferred kind of college, their most important college choice criteria, their life goals, their perceptions of minority recruitment strategies, and their most desired college academic and…

A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…

A study examined the effects of individual characteristics, institutional characteristics and experiences, and financial aid on African-American and White students' degree aspirations. Students' aspirations were mostly the result of socioeconomic factors, initial degree aspirations, and institutional characteristics. Financial aid was not a…

A study of the transition of students to higher education in Victoria, Australia, is reported based on data supplied by the Victorian Universities Admissions Committee (VUAC), a mail survey of 1,300 applicants in 1980, and a series of extended interviews with a small number of applicants. A basic causal model for enrollment decisions (college…