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Direct linkGoss, Benjamin D.; Jubenville, Colby B.; Orejan, Jaime – Journal of Marketing for Higher Education, 2006
This study sought to identify institutional selection factors most influential upon small-college student-athletes. Mean scores for 229 freshman student-athletes from six institutions were analyzed using a modified Student-Athlete College Choice Profile Scale. The sample was also stratified by gender and sports-program categories. Overall, four of…
Descriptors: College Choice, Small Colleges, College Athletics, Institutional Characteristics
