This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students…

It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertain the level of satisfaction experienced by…

This article examines the current narrative of Chineseness in the context of higher education in Southeast Asia. We hypothesise that the concept of Chineseness at the macro-level has shifted beyond historical, ethnic, and cultural to include geopolitical, socio-political and economic considerations. At the meso level, we focus on unpacking…

Access into higher education has traditionally been dominated by males. However, the current situation in Malaysia as well as in many developed and developing nations is that females have outnumbered males in higher education. By comparing gender enrolment, this paper illustrates the extent of gender disparity in Malaysian higher education across…

In recent years, Malaysia has witnessed an influx of foreign students in the local higher education institutions with the aggressive support from the Malaysian government to build Malaysia as the educational hub within the region. This is in line with Malaysia's aspiration to be a global education hub by year 2020. Besides the country level…

Purpose: This paper aims to examine the influence of individual and organizational variables on the career advancement of academics in Malaysian private universities. Design/methodology/approach: A correlation study was conducted in six private universities. Data were collected using a structured self-administered questionnaire. The dependent…

Purpose: The main objective of this paper to study the organisational culture (OC) in private and public higher education institutions (HEIs) from the perspective of faculty members in order to provide empirical insights on the differences and consequently pave an avenue for cross-learning. Design/methodology/approach: Data were collected from 594…

The growth of private higher education has come as a surprise to most governments, which have tried to catch up in their regulatory and funding policymaking. In China, Malaysia and South Africa they have given legal recognition to previously disallowed private higher education and this has helped to fuel its subsequent growth. Some governments…

Purpose: This study aims to explore the relationships between learning organisation dimensions, institutional characteristics and knowledge performance among Malaysian private higher learning institutions. Design/methodology/approach: The researchers sought managers' responses to the dimensions of the learning organisation questionnaire (DLOQ)…