This study investigates the role of social media quality in mediating the effects of marketing mix strategies on international students' decisions regarding their study destinations, focusing on Jordanian universities. Integrating consumer behavior theories, the research aims to understand how marketing mix elements--product/program quality,…

Studies debating the applicability of conventional human resource management to higher education institutions relating to particular characteristics of academic staff members and their roles have not considered Middle Eastern countries such as Jordan. This research explores challenges to incorporating effective human resource management in…

The present study investigated the level of sustainable leadership among a random sample of 170 faculty members employed by one public university in Jordan. The sustainable leadership questionnaire with 15 items was used to carry out the study. The results of the study indicated that the sustainable leadership questionnaire is composed of three…