Data from a survey of high school and college students, designed to measure the relative influence of peers, family, and the media on perceptions about sex, suggest quite strongly that peers and the mass media are powerful agents in the acquisition of sexual information by young people. (GT)

Data from a comparative study of media use and preferences in two Tennessee towns reveal significant differences in media preferences and challenge some lingering stereotypes about the homogeneity of a small town's use of its daily newspaper. (GT)

Challenges the idea that personal experience with issues or events in a community diminishes the use of mass media. Uses the community attachments model to hypothesize that personal experience will increase newspaper reading. Supports the key hypothesis when it comes to reading of the local community weekly and student newspapers, but not for the…

Children of all ages are more likely to use electronic sources of information such as television and radio rather than print sources such as newspapers and magazines, according to a variety of studies. A study examined whether this tendency continued if the children were forced by their primary and secondary school teachers to use multiple news…

Pointing out that television sets are virtually a universal household fixture in most industrially developed nations, this book presents many categories and specific examples of television's (and sometimes radio's) coverage of ethnic minorities and conflict. Chapters in the book are: (1) Introduction; (2) Background Notes; (3) Mainstream vs.…

A study examined the attitudes of legislators toward issues facing the Commonwealth of Kentucky, to determine (1) if there were differences in legislators' perception of the usefulness of mass media and interpersonal sources for information, (2) if there was a greater evidence of mass media usage among legislators who can be considered opinion…

A content analysis of white-oriented and black-oriented Milwaukee, Wisconsin, newspaper coverage of that city's racial riots in 1967 was conducted to test the following hypotheses: (1) the general media would rely more on "authority" sources, while the specialized black media would rely more on "nonauthority" sources; (2) the…

A random sample of 138 adults was assigned to view one version of a news program in their homes to compare recall of news given by a television newscaster with recall of that provided by a frequently used form of videotex. Both the standard newscast and the cable newspaper gave the viewer no opportunity to select information. News stories were…

A study was conducted to examine news coverage of the U.S. withdrawal from Unesco. News reports distributed by the Associated Press, United Press International, New York Times News Service, and Washington Post-Los Angeles Times News Service were studied to determine how adequate a foundation they were providing Americans for independent judgment…

Journalists often find that scientists are particularly "difficult" news sources. One possible reason is that the structures within which scientists work do not encourage their members to get involved in the public dissemination of information. Using a national sample of both physical and social scientists, a study sought to discover if…

A study was conducted to segment the mass media audience on the basis of basic needs and media satisfactions. Two hundred undergraduate journalism students completed lengthy questionnaires rating their media use before and during the New York newspaper strike of 1978, along with their basic needs, media satisfactions, and a variety of other…

Drawing from the findings of a lengthy study of international news conducted by the American Committee of the International Association for Mass Communication Research at the request of UNESCO, this paper provides information on the system by which news is distributed around the world, on the international news content of four Western news…

This report of the investigation into East European newspaper treatment of the accident at Pennsylvania's Three Mile Island nuclear power plant in the spring of 1979 focuses on the Czech and Slovak media, particularly on the Slovak Communist Party's daily newspaper, "Pravda." The response of the media of other East European countries to…

Using stepwise multiple regression, voting behavior was predicted from semantic differential scale evaluations of the winning candidate in four voting situations: the 1972 Presidential race in Illinois and Missouri and the gubernatorial races in the two states. "Image" was defined in terms of the semantic differential scales, and "image voters"…

The 108 item annotated bibliography provides both the practicing librarian and the student with a comprehensive source of literature in the field of media librarianship and instructional technology. The bibliography is divided into four parts. Part I deals with media and the library and is divided into the following four sections: (1) Sources of…