Presents summaries of research dealing with (1) foreign correspondents in Washington, D.C., (2) legal protection for magazine article ideas, (3) the influence of training on taking and judging photographs, (4) the impact of cable television on library materials borrowing, and (5) the law that first led to a free press. (FL)

Concludes that the coverage of health issues in the British press is modest and lacking in information, making health less of a concern than illness among the public. (FL)

Concludes that newspapers outdistance television as sources of state government news and that those selecting newspapers are more knowledgeable. (FL)

Briefly describes the results of experiments using the ATS-6 Satellite in the delivery of social services in several geographic areas: Appalachia (education and Veterans Administration education), the Rocky Mountain region (education), the Northwestern region (medical endeavors), and Alaska (medicine and education). (JMF)

A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)

Surveys 82 Alabama legislators and finds officials' views of the press as adversary or agent of consensus relates to perceived value of media for job-relevant information. Suggests a dysfunction of the "watch-dog" role because those believing the consensus model found the press more useful than those seeing the press as an adversary. (MG)

Finds that community pluralism predicted both exposure to sources of heart disease prevention information and diversity of source exposure in three upper Midwest cities. Notes that community differences in both outcomes narrowed. Suggests that the sheer amount of information about the topic of heart disease prevention and the proliferation of…

An exploratory survey (part of a larger study) examined the relative effectiveness of news versus advertising as sources of product information. Subjects, 140 undergraduate students enrolled in an introductory public speaking course or a course in visual communication, completed a 5-page media interest survey. Results indicated that news rates…

Noting that the theory of international development is a paradigm, a model by which researchers guide their studies, this paper reviews various concepts of international development theory and proposes a research study that would examine mass media use in Georgia, one of the new republics born out of the death of the Soviet Union. The paper begins…

Presents research data indicating that newspapers and magazines are the mass media sources considered most helpful to people seeking medical information. (MH)

Based on a definition of public relations that recognizes the field as a purposeful management function, this paper provides a perspective on public relations to help practitioners develop strategies for the use of new media forms in public relations programs. The paper begins with a historical review of mass media effects research and proceeds…

A study was conducted to determine how a population viewed the prospect of receiving news and information electronically. Subjects were 529 students attending Stanford University (California) in the heart of the "Silicon Valley" computer industry. The survey was conducted by mail with a telephone follow-up, and included 108 questions on usage of…

A study examined (1) how the use of interpersonal information sources, the use of print media sources, and the use of radio sources are interrelated for agricultural decisions, and (2) which patterns of media use or interpersonal source use are most closely associated with knowing recommendations made by agricultural extension services and with…

A study was conducted to determine the effectiveness of direct mail appeals in a heart health campaign and to explore the effects of three appeal types (positive, negative, and informational) on knowledge levels and behavior patterns. Seven-hundred fifty randomly selected households were mailed brochures representing one of the three appeal types.…

A study explored the relationship between voters' involvement in political elections and their reactions to different media as sources of political information. Data were gathered from 246 telephone interviews conducted 1 month prior to the 1980 United States presidential campaign. Respondents were asked to (1) name political issues discussed in…