Finds substantial agreement among major media as to the mix of various news topics but substantial disagreement as to which specific stories should be used. (FL)

A comparative analysis of AP wire report content and CBS television news coverage during the 1972 presidential campaign suggests that the structural differences in the media may be associated, at least in part, with the kind of coverage each typically provided. (GT)

A survey of 65 newspaper editors and 64 television news directors was conducted to examine policies concerning unnamed sources and unattributed information in news stories, and to measure the effects of the incident in which a "Washington Post" reporter fabricated a major story and claimed that she had granted her sources…

Concludes that government spokespersons, ranking politicians, and leaders of organized groups have better access to Canadian TV news outlets than do other people. (FL)

Concludes that the editorial presentation of a story can have significant effects on an audience's perceptions of a story's target. (FL)

Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)

The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…

A Dallas study showed that the claim that television news is more timely than newspaper news has only a limited validity, at least in terms of locally produced television news. (GW)

A study was conducted for the President's Commission on the Accident at Three Mile Island to analyze coverage of the accident by ten news organizations: two wire services, three commercial television networks, and five daily newspapers. Copies of all stories and transcripts of news programs during the first week of the accident were examined from…

Concludes that people who are older, more educated, and have a high surveillance need are more likely to be newspaper subscribers than are other types of people. (FL)

Reports that newspaper and television coverage of presidential elections have increased at comparable rates since the mid-1950s and that most Blacks who vote use both media. (FL)

Telephone interviews were conducted with 112 residents of three rural Wyoming counties to determine sources of general and agricultural news and patterns of media use. Results indicated that farm and ranch news is gained from all facets of the mass media, but that magazines are used as a source more than is any other medium. Magazine usage was…

Examines the feelings, learning, and diffusion effects resulting from the Challenger explosion using a two-pronged approach both in a cross section and an over-time panel design. Indicates that television reliant individuals were the most knowledgeable about the disaster and also significantly more likely to recall accurately the "visual…

A survey of 266 adults supported previous findings that television is perceived to be a more credible, truthful, and important source of local news than the newspaper. (GT)