Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…

With the Internet-evoked paradigm shift in the academy, there has been a growing interest in students' Web-based information-seeking and source-use practices. Nevertheless, little is known as to how individual students go about searching for sources online and selecting source material for writing particular assignments. This exploratory study…