Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices…

This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…

We report on a study focused on identifying how undergraduate students make use of the Internet as a source of help to solve their mathematical queries. In particular, with the help of monitoring software, we observe how a group of engineering students use the Internet to solve a mathematical task related to the concept of definite integral, and…

Exploratory learning depends on several e-learning technologies to enable students to direct their learning. However, the educational search engines of e-learning platforms are inspired by exploratory learning approach. Thus, their search is characterized by learning and investigation. The purpose of this paper is to explore what is considered to…

This paper argues that medium for information access becomes central to library and information science. The author discusses the notion of medium, medium neutrality, and personalization and suggests that the dominating paradigm of providing fast, efficient, and neutral systems and services for retrieving information has sidetracked opportunities…

Due to the large volume and exponential growth of biomedical documents (e.g., books, journal articles), it has become increasingly challenging for biomedical search engines to retrieve relevant documents based on users' search queries. Part of the challenge is the matching mechanism of free-text indexing that performs matching based on…

Current search engines and information retrieval systems have made extraordinary progress towards interpreting and answering well-defined, direct questions. However, they are often unsatisfactory for assisting users with less well-defined information needs that often occur within an academic context. Examining students' search goals and search…

The research examined the use of Information Retrieval Tools (IRTs) by the post graduate students of Mehran University of Engineering and Technology. The research used descriptive survey and was carried out over a period of six months between August 2016 and January, 2017. The sample size comprise of 2,000 postgraduate students which were randomly…

Introduction: The purpose of this study is to replicate a study from 2007, which found that student users trust in Google's ability to rank results more than in their own relevance judgements. Method: In a between-subjects experiment using eye-tracking methodology, participants (n=25) worked on search tasks where the results ranking on search…

The objective of this article is to analyze the searching and indexing techniques of educational search engines' implementation while treating future challenges. Educational search engines could greatly help in the effectiveness of e-learning if used correctly. However, these engines have several gaps which influence the performance of e-learning…

This paper explores the creation and content of apps about Donald Trump (n=412) published in Google Play between June 2015 and January 2018. The relevance of the study stems from both its objectives and its methodology. On the one hand, the aim was to characterise the profile, motivations and purposes of the developers of Donald Trump apps; and on…

With the development of e-commerce, websites such as Amazon and eBay have become very popular. Users post reviews of products and rate the helpfulness of reviews on these websites. Reviews written by a user and reviews rated by a user reflect the user's interests and disinterest. Thus, they are very useful for user profiling. In this study, the…

Primarily due to their convenience, online search engines such as Google and Bing are becoming a central location for obtaining information. As a result, societies give search engines tremendous control over the spread of information to the public. Through a high-school-level sample lesson plan, the article was written to promote dialogue with…

Google Scholar and academic library discovery systems are both popular resources among academic users for finding scholarly information. By conducting an online survey with 975 users from more than 20 public research universities across the United States, this study comparatively investigates how and why academic users use these two resources.…

Purpose: The purpose of this paper is to investigate the use of meta-tags by the leading higher educational institutions (HEIs). It explores the various kinds of messages conveyed by HEIs in the meta-description tags of their website homepage. It further examines that whether the messages conveyed by HEIs are in accordance with the prospective…