Data is a powerful tool for the healthcare industry to use for managing, analyzing, and reporting on critical events in the field. The analysis of broad, salient data files aids healthcare businesses in uncovering hidden patterns, market trends, and customer preferences; these details may then be used to improve the quality and delivery of care to patients in an organization's community. In this case, students use simple data mining procedures to investigate issues a healthcare organization faces regarding regional and national population patterns, directions for facility and service expansion, and prospective staffing changes. The exercise highlights the use of data analysis as a planning tool for a mid-sized rural hospital with limited resources and may be used in an undergraduate or graduate level management information systems or healthcare information systems course to illustrate data analysis and visualization concepts, reporting, and data driven strategy development.