College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)

Computer networks are changing the way public relations offices are staying in touch with faculty, staff, and students. Applications include electronic bulletin boards and newsletters, campuswide videotext availability, events calendars, and employment listings. The costs vary considerably depending on existing equipment and systems and program…