A veteran school board member urges educators, in the name of good public relations, to utilize press channels for informing the community of what is going on in the educational world before the community starts asking questions and the press demands replies. (JF)

Discusses distortion of information processed by the mass media, especially by television. (RB)

Administrators offer advice on how to deal with the media. (IRT)

Suggests that issues prominent in the news during the 1960s did not necessarily deserve the attention at the times they received it. (TO)

A more aware public will be required to achieve the national goal of clean water. Effort must be made to provide better and more rapid coverage of government action and news events. (BT)

This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

This paper presents a rationale for studying the effect of a community's news media resources on the diversity of topics that the public considers important (the agenda). Research on media effects has followed a model that implicitly assumes that the important effects consist of the persuasion of individuals to adopt specific positions. This paper…

This document contains speeches, panel discussions, and audience reactions from a seminar on school-community relations. The material is designed to broaden the understanding of superintendents, central office administrators, and public information personnel on the importance of soundly conceived programs for school-community relations. (JF)

The role of press secretary has attained a new significance during the past ten years because of presidential efforts to concentrate the focus of news on the White House. Originally intended to serve the public, the press secretary is now an important government official who not only conveys information but also explains and defends presidential…

Social revolutions, which frequently use the press as a propaganda weapon, have been rare in Latin America despite the striking social inequalities of the region. Only three classic socioeconomic revolutions have unfolded in the hemisphere--in Mexico in 1910, in Bolivia in 1952, and in Cuba in 1959. Bolivia attempted to effect radical reforms…

Four Anglophone African newspapers were analyzed to determine whether their presentation of major foreign news was affected by the "New World Information Order" debate: the Western view that media should be free to challenge governments if necessary versus the Third World perspective that the press should be part of an integrated system…

Special issue on sex education in France. (HW)

Today there is a growing realization among journalists that providing information should be a real service in the public interest, which is free from the domination of private interests, and that there should be structures that guarantee the independence of journalists and the promotion of responsible and responsive journalism. In France, the…

The agenda-setting concept in mass communication asserts that the news media determine what people will include or exclude in their cognition of public events. Findings in uses and gratification research provide the foundation for this concept: an initial focus on people's needs, particularly the need for information. The agenda-setting concept…