We conducted a randomized factorial experiment to determine how displaying school information to parents in different ways affects what schools they choose for their children in a hypothetical school district. In a sample of 3,500 low-income parents of school-aged children, a small design manipulation, such as changing the default order in which…

Choosing a school for a child can be a rewarding, but difficult task for parents. A recent survey reported that parents often feel confused by the information available to them as part of the school choice process. This can be exacerbated by limited time and resources to devote to the process--constraints that can particularly affect low-income…