The operating procedures of a university reading and study skills center for completely individualized reading instruction are described. The program is offered as a student service (no fee) on a voluntary, noncredit basis. A prepared set of instructional tapes is used whereby students can largely serve themselves, proceeding at their own rates, and professional staff time is devoted primarily to evaluation and conferencing. The sequence of steps described is as follows: Student appointment for conference, conference between student and staff member, reading test to determine needs, assignment, lab work, comments written on log sheet by student, log-sheet folder review by counselor, and termination of program when goals are reached. A recycling effect occurs, if necessary, with additional conferences and new assignments made until the goal is reached. Application of this procedure within the class organization is described. A sample registration card and a log sheet are included. This document is part of the "Techniques of Study" teacher's manual of the Self Instructional Reading Service. (CM)