A positive motivator modifier leads to need gratification; a negative motivator modifier reverses the effect of need gratification on the behavior of the individual and leads toward behavior associated with the lack of need gratification. (Author)

Attribution theorists have argued that if an intrinsically motivated activity is extrinsically reinforced, the activity will be devalued and extinguished when the reward is removed. Hypothesizing that activities performed for their instrumental outcome are valued less than activities not so externally oriented, and that activities performed for…

Conducted a two-part test of Maslow's theory of human motivation and explored the relationships between need deficiencies and (1) need importance and (2) life satisfaction in female college graduates (N=474). Results support Maslow's model regarding need deficiencies and their relationship to life satisfaction. (LLL)

The importance of human needs during the retrospective peacetime in 1990 and the Persian Gulf War in 1991 was examined among 564 college students in the United States. Results of factor analyses showed that during peacetime, two factors (higher-order and lower-order needs) were identified. During the war, all needs were rated as more important and…

A study examined the organizational factors contributing to the motivation of 4-H volunteer leaders. A modified form of Herzberg's Motivation-Hygiene Theory served as the research design of the study. A total of 149 4-H leaders were interviewed regarding thirteen job factors: recognition; personal growth; relationships with other 4-H leaders,…

The theoretical framework of Abraham Maslow espouses a holistic view of the human being in which individuals have universal tendencies to strive to satisfy physiological, sociological, and psychological needs as these need states become more or less predominant in their lives. The potency of need fulfillment, the extent of gratification of…