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Repeated College Alumni Giving: Application of the Commitment-Trust Theory of Relationship Marketing
Lowe, LaKeisha D. – ProQuest LLC, 2019
Various determinants have been found to explain the donor status and giving levels of college alumni. Limited research exists on what motivates college alumni to give repeated donations to a higher education institution. The purpose of this study was to determine if commitment and trust significantly related to higher education institutions…
Descriptors: College Graduates, Alumni, Private Financial Support, Educational Finance
Skari, Lisa Ann – Community College Review, 2014
Due to the decrease in public funding, community colleges are in a position where they need to generate private gifts. Alumni represent the largest untapped pool of prospective donors, and the success of alumni giving at 4-year institutions illustrates the potential that exists for community colleges. To develop effective fundraising strategies,…
Descriptors: Community Colleges, Two Year College Students, Alumni, Donors
Greenleaf, Walter J. – Office of Education, United States Department of the Interior, 1939
The study of the "Economic Status of College Alumni" carried out on a uniform basis in 31 universities in 20 States is reported in this bulletin. These institutions are considered representative of universities for the country as a whole. Nearly 50,000 graduates, both men and women; contributed to the study by returning usable…
Descriptors: Alumni, Questionnaires, Age Differences, Place of Residence