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Direct linkLapinski, Maria Knight; Maloney, Erin K.; Braz, Mary; Shulman, Hillary C. – Human Communication Research, 2013
A 2-part study examines the influence of normative messages on college males' hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a target of social norms campaigns and tests messages designed to change perceived descriptive norms. Results indicated that hand washing behavior is appropriate for health…
Descriptors: College Students, Males, Hygiene, Health Promotion
