A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

This teacher's guide is designed for use in a vocational horticulture course designed to prepare students for jobs as nursery workers. Addressed in the individual units of the guide are the following topics: the nursery industry; soils; plant growth; plant nutrition; plant propagation methods; nursery field practices; pest control; techniques for…

This curriculum guide provides the plant science components of the vocational agriculture curriculum for Regional Vocational Agriculture Centers. The curriculum is divided into exploratory units for students in the 9th and 10th grades and specialized units for students in grades 11 and 12. The five exploratory units are: agricultural pest control;…

This list consists of essential competencies from the following specialized Ohio Competency Analysis Profiles: Floriculutre and Greenhouse Worker; Nursery and Garden Center Worker; and Turf and Landscape Worker. Developed through a modified DACUM (Developing a Curriculum) process involving business, industry, labor, and community agency…

Developed through a modified DACUM (Developing a Curriculum) process involving business, industry, labor, and community agency representatives in Ohio, this document is a comprehensive and verified employer competency profile for nursery and garden center occupations. The list contains units (with and without subunits), competencies, and…

This document contains materials about and from a workshop that was conducted to help Ohio horticulture teachers learn to document student competence through effective performance assessments. The document begins with background information about the workshop and a list of workshop objectives. Presented next is a key to the 40 performance…

Instructional materials are provided for a unit dealing with Christmas tree production and marketing. Unit objectives and a list of visual masters appear first. Content is arranged by four topics: introduction, starting a Christmas tree plantation, maintaining the plantation, and marketing Christmas trees. For each topic, objectives, an…

A community-based social marketing (CBSM) campaign to reduce student electricity use and greenhouse gas emissions was undertaken at Tufts University in Medford, Massachusetts. Social marketing methods follow a commercial marketing model and involve market research into the planning, pricing, communication, distribution, and evaluation of methods…

The document reports on the activities undertaken and the results achieved in a project intended to develop cooperatives of food producers (including fisheries, farming and fruit growing) in Senegal. Three consultants were requested of and provided by the International Labor Organization, for the United Nations Development Program. Working with…

This guide is intended for use in presenting courses in viticulture and enology to prepare individuals for the following occupations: vineyard supervisor, grape grower, grape harvest worker, winemaker, cellar master, and winery worker. The guide includes descriptions of these occupations taken from the "Dictionary of Occupational…

This curriculum guide, part of a plant science core curriculum, consists of materials for use in teaching a unit on fruit and vegetable production. Provided in the first part of the guide are a list of objectives, a bibliography, and a competency profile. The remainder of the guide consists of 11 lessons dealing with the following topics: planning…

"Simulated Agribusiness" is designed to provide the student with a role playing situation dealing with the complexities and problems of modern agriculture. It is a competitive game played on a hypothetical mid-latitude diversified farm in a capitalistic system. The player is faced with a series of decisions which will determine his success or…

This curriculum guide is intended to provide vocational agriculture instructors with an up-to-date resource dealing with grape production in Washington. Addressed in the individual units of the guide are the following topics: the history of grape production; grape types important to Washington; site selection for a vineyard; establishment and…

Developed for use by vocational agriculture teachers in Iowa, this instructional unit provides information about the growing and marketing of sod for lawns. This document is one of three manuals making up a single package. (The other two are Christmas Tree Production and Marketing and Sod Production and Marketing). The manual includes an…