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Peer reviewedHorridge, Patricia; Richards, Mary Lynne – Psychology: A Quarterly Journal of Human Behavior, 1986
The Sproles Consumer Interests and Priorities questionnaire was administered to 3,036 home economists. Awareness of social implications of clothing, correlated positively with fashion awareness and clothing economic practices. Results suggest that persons exhibiting substantial awareness of social importance of clothing also tend to evidence…
Descriptors: Clothing, Clothing Design, Consumer Economics, Fashion Industry
