In an increasingly competitive environment that positions students as consumers, universities have become ever more marketised, responding to policy contexts that foreground value for money, consumer choice and competition. The intensity of marketisation is argued to have profoundly affected the nature of academic work and scholars themselves,…

Maslow's hierarchical needs theory has a unique approach to classifying human needs into five different levels. Some researchers agree that Maslow's need theory followed a "low-high" order and that there is a dominance level for five needs in a hierarchical structure. At the same time, some researchers argue that Maslow's needs are…

In recent years, attention to the number of students struggling to meet basic needs such as food and housing has grown, and services such as food pantries, emergency grants, and assistance accessing public benefits have become increasingly common on college campuses. However, much is still unknown about why colleges and universities are adopting…

Although the use of Web 2.0 in higher education has been a hot topic for the last decade, a lack of guidelines on how to use Web 2.0 tools has constrained their wider adoption. Therefore, understanding why and how educators use Web 2.0 is a necessary step towards promoting their effective use in teaching and learning. This study draws upon the…

The article presents which conceptions of higher education quality are most acceptable to first-year students of the study field of pedagogy. It is significant to analyse students' opinions as more than 10 years ago the EU member states agreed that higher education institutions bear responsibility for the quality of higher education. Being members…

While powerful gender inequalities remain in American society, women have made substantial gains and now largely surpass men in one crucial arena: education. Women now outperform men academically at all levels of school, and are more likely to obtain college degrees and enroll in graduate school. What accounts for this enormous reversal in the…

Compared male professional accountants (N=764) at different career stages with respect to their work needs, work attitudes, and vocational preferences. Results indicated that accountants at different stages differed significantly in their needs, work attitudes, and the extent to which they fit the "conventional" type in Holland's model. (LLL)

Reviewed literature and conducted telephone survey of 28 universities to examine how universities are addressing women's needs on campus. Identified needs in areas of safety and prevention, education and awareness, support and advocacy, equity, and community. Of 28 universities surveyed, 22 had some program specific to women's needs. (NB)

The three primary aims of this report were to investigate whether or not the single gratifications associated with the use of different mass media form some gratification dimensions more basic in their nature; to explore in what way these dimensions are related to the actual mass media content choices of the audience; and to investigate the way…

To evaluate the tenability of two causal orderings of variables in the development of career-orientation, responses of 92 college senior women to Need Achievement, Dating Frequency, and Career-Orientation items were analyzed. (Author)

Points out that fulfilling role-related needs can eliminate or reduce burnout, stress, and apathy. Provides a list of needs and ways of satisfying these needs. (PD)

College students (N=60), divided into three matched groups, received subliminal stimulation. The main dependent variable was the final examination grade. Results indicated that both experimental groups earned significantly higher grades than the control group and that the stimulation of oneness fantasies has an adaptation-enhancing effect on…

Drawing from management models of several researchers in behavioral sciences, conclusions about how to motivate employees are presented. Some insight into the factors affecting motivation and managerial action to improve staff motivation are discussed. (Author/MLW)

A study tested the uses and gratifications theoretical perspective--that motivations affect media use which in turn influences the effects of that use. The American Student Dental Association targeted its publications to different subaudiences and provided a grant to the University of Texas at Austin to study (1) whether the differentiation…

A study was conducted as part of a program to develop and test an individual level communications model. The model proposes that audience members bring to communications situations a set of learned cognitive processing strategies that produce cognitive structural representations of information in memory to facilitate the meeting of the various…