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Showing 1 to 15 of 157 results Save | Export
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Nedbalová, Eva; Greenacre, Luke; Schulz, John – Journal of Marketing for Higher Education, 2014
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Marketing
Halfond, Jay A. – New England Journal of Higher Education, 2010
The nation seems to have suddenly awoken to the reality that for-profit academic institutions are a force to be reckoned with. For so long, they have been ignored as inconsequential, second-rate competition, and vilified for their greed and lack of quality. Two events have changed their image into something far more formidable: (1) the realization…
Descriptors: Higher Education, Competition, Proprietary Schools, Nonprofit Organizations
Li, Xin – ProQuest LLC, 2011
In this dissertation, I study economics textbook markets as an example of durable goods monopoly. Textbooks are protected by copyrights, and from a student's point of view, different textbooks are not good substitutes because students wish to use the textbook adopted by their instructors. Therefore sellers have market power. Textbooks can be…
Descriptors: Innovation, Copyrights, Obsolescence, Economics Education
Villano, Matt – Campus Technology, 2009
In this article, the author discusses how several institutions are turning to popular technologies to streamline and facilitate fundraising efforts. These popular solutions include social networking websites and other Web 2.0 tools, e-mail marketing products, and a new look at enterprise-level solutions. At Monmouth College, web professionals…
Descriptors: Fund Raising, Internet, Social Networks, Web Sites
College Store Journal, 1974
Discusses the selling of life insurance policies to students on campus. (PG)
Descriptors: Higher Education, Insurance, Insurance Companies, Merchandising
College Store Journal, 1974
Winners of the Pick/Promote/Profit competition presenting new ideas in college store merchandising. (PG)
Descriptors: Administration, Higher Education, Marketing, Merchandising
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Shah, Abhay; Laino, Heidi – Journal of Marketing for Higher Education, 2006
The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…
Descriptors: Foreign Countries, Higher Education, Merchandising, Student Recruitment
Newton, Robert F. – College Store Journal, 1975
Various responses to a presentation made at the annual meeting of the College Store Managers concerning the retail method. (PG)
Descriptors: Administration, Higher Education, Managerial Occupations, Merchandising
Marcus, John – College Store Journal, 1974
Descriptors: Colleges, Computation, Higher Education, Merchandising
Perry, Michael J. – College Store Journal, 1981
Improvement of turnover (the rate of merchandise activity in a store) can mean more sales and more profits for college stores. Some ways to improve merchandise turnover include improved store layout, merchandise mix, and purchasing techniques. (MLW)
Descriptors: College Stores, Higher Education, Merchandising, Purchasing
Showalter, Jerry N. – College Store Journal, 1981
The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)
Descriptors: Advertising, Authors, Books, College Stores
College Store Journal, 1974
Descriptors: Administration, Books, Higher Education, Merchandising
College Store Journal, 1973
Descriptors: College Stores, Facilities, Higher Education, Merchandising
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Frazer, Charles F. – Journal of Advertising, 1979
Urges advertising educators to examine their own orientations toward research and scholarship in advertising, to encourage student research and scholarship in advertising, and to provide students with opportunities to develop a personal philosophy of advertising. (RL)
Descriptors: Advertising, Educational Needs, Ethical Instruction, Ethics
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Baker, Margaret Ann – Journal of Technical Writing and Communication, 1993
Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)
Descriptors: Higher Education, Merchandising, Readability, Salesmanship
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