Concludes that viewers of television news tend to focus on the audio and are not disturbed by discontinuity in the video. (FL)

Contends that academics have much to offer as consultants to the rapidly developing electronic media. Discusses fees, opportunities, methodological considerations, and ethical concerns. (PD)

Author describes the facilities and services available at the University of Leeds Centre for Television Research. (HB)

Findings are consistent with the view that individuals who are apprehensive about crime and victimization find crime drama particularly exciting and that this excitement induces more intense evaluations of the shows. Findings are also compatible with the selective exposure hypothesis that apprehensive viewers are particularly attracted to crime…

Advances an expectancy model which holds that exposure to media is more likely if gratifications as a result of this exposure are both highly expected and highly valued. (PD)

A potent education force recounts its growth and development amid fiscal and administrative uncertainty. Data identify funding sources for radio and television and illustrate the growth of radio and television broadcasting. The report indicates that 94 percent of all public television stations broadcast some instructional/educational programs.…

Examines the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent social judgments among undergraduate students. Investigates the association between Whites' evaluations of self and other (Latino) as a result of varying media content pertaining to criminality stereotypes. Notes that the findings…

Demonstrates that television news is a relatively weak overall predictor of long-term information gain. Shows that newspapers remain America's premier source of public affairs information and more specialized cable programs such as the MacNeil/Lehrer News Hour and C-SPAN have come to rival newspapers and news magazines as suppliers of long-term…

Reveals that 46% of the time with television was spent in some activity instead of or in addition to looking at the TV. Notes that social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Considers how nonviewing behaviors occurred most often during programming…

Examines the agenda-setting impacts of electronic text news (ETN) and reactions to ETN as a news medium. Finds that electronic news viewers have nearly the same agenda as do users of traditional media. (MM)

Uses previous reviews on the literature on children and television advertising to trace the short history of research from a social science perspective on advertising directed at children. Examines the dimensions that have come to define the field. Argues that nothing in these studies indicates an increasingly sophisticated perspective of the…

Offers a brief overview of V. Turner's syntactic and semantic framework for analyzing pilgrimage social drama. Uses this framework to examine the structure of the JFK assassination anniversary news stories and specials, as well as the fixed symbols which mark the pilgrimage routes from beginning to end. Discusses the individual, societal, and…

Examines theoretical and methodological controversies identified with the cultivation explanation of the way television shapes perceptions of social reality. Finds that content-specific viewing is a more reliable predictor than total viewing or select viewer sociodemographic variables of the public's tendency to perceive attorneys in the same way…

Suggests that local television news directors may be considering new reporting strategies during political campaigns, and that the impetus appears to be a concern that citizens are getting more of their political information from advertisements, along with a recognition that new technologies might be used in new and innovative ways during election…

Argues that media flow research needs to be reconceptualized differently from notions of one-way flows that serve coherent national interests, and whose asymmetries can be measured statistically and unambiguously. Argues that global circulation is now complex and contradictory, and that new culturally-based models and methods are needed for…