The licensing of public relations practitioners by government has long been controversial. A survey was conducted of members of the public relations division of the Association for Education in Journalism under the auspices of the division's committee on professional freedom and responsibility. One-hundred and sixty-one questionnaires were mailed…

The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…

A solid working relationship between a college bookstore and the campus community must be cultivated. Store management must recognize the needs of students, faculty, and administrators. The bookstore manager can keep up-to-date by participating in campus committees. (MLW)

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Determination of an "inflation factor" at the George Washington University Bookstore is described by its general manager. The primary objective of the study undertaken was to arrive at an overall percentage increase in the price of textbooks. (LBH)

Companies (N=104) responded to a questionnaire examining their college relations programs. Findings suggested engineers were in extremely high demand and recruiting yields were exceedingly low. Recruiting results showed little variation by company size. Discusses key functions of company college relations programs. (RC)

A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)

Advertising and the advertising person have long been the subjects of criticism that has been prompted and reinforced by consumerism and mass media. A survey, conducted to determine present attitudes toward the advertising person, involved 70 advertising majors and an equal number of other college undergraduates; all completed questionnaires…

The small-business community, which has long complained that colleges have an unfair advantage in the marketplace because of their tax-exempt status, has become increasingly vocal in its demands for new taxes and restrictions on the services and products that colleges and other non-profit organizations can offer. (MLW)

Presents a group sales project to culminate the business communication course, an activity which integrates the oral and written communication skills important in the work place. (MS)

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)

In Los Angeles, a secondary regional occupational program, a community college, and a university department developed an articulated 2+2+2 program in fashion merchandising that opens doors to college degrees for students who would otherwise not participate in college prep. The complexities of negotiating agreements are outweighed by the benefits…

Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…

The study developed and evaluated computer simulations for teaching apparel merchandising concepts. Evaluation results indicated that teaching method (computer simulation versus case study) does not significantly affect cognitive learning. Student attitudes varied, however, according to topic (profitable merchandising analysis versus retailing…

Reviews development of bibliographic instruction in colleges and examines various components of such instruction (orientation, basic skills, course specialized skills, course-integrated study). Discussion of efforts to study user needs and to present library services as direct answer to these needs notes use of certain marketing techniques.…