There is an abundance of research on the college admissions process and the practices selective schools employ to evaluate and select students. Most findings are complex, nuanced, or conflicting. Less than a month after the Supreme Court of the United States (SCOTUS) ruled in "Students for Fair Admissions v. Harvard" and "Students…

The rapid rise of online enrollments in public universities has been fueled by a reliance on for-profit, third-party providers--especially online program managers. However, scholars know very little about the potential problems with this arrangement. We conduct a mixed methods analysis of 229 contracts between third-party providers and 117…

Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…

The purpose of this study was to investigate the perceived influence of social media on high school band students' future decision to participate in a college marching band. Participants (N = 158) were high school band students. Results indicated that social media could be influential in high school band students' decision to participate in a…

Many higher education institutions (HEIs) seek to attract international students through marketing and recruitment activity. At the same time, HEIs are developing strategic plans that suggest internationalisation strategies such as the recruitment of students are an important consideration for their institutions and these strategies and…

Purpose: The purpose of this paper is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical technique for market and competitor analysis. As a case example of a competitive higher education market, this research…

The universities said it! Arthur provides a (thinkable) scenario, via the University of Central Tasmania.

Internationalisation of higher education has mostly been theorised from a Euro-American perspective, taking less into account how legacies of colonial expansion impose unique demands on universities. This article highlights the tensions that arise when universities must respond simultaneously to transnational pressures for internationalisation and…

This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…

The boundaries between universities of applied sciences and universities in the binary higher education system in Germany have begun to blur. This is likely to affect the criteria for hiring professors, too. The article investigates whether or not there is a similarity of the relative weight universities of applied sciences and universities put on…

The "Fall 2024 Snapshot on International Student Enrollment" findings are based on responses from over 690 U.S. higher education institutions on current patterns in international student enrollment as of fall 2024. The report, conducted by the Institute of International Education (IIE) and ten partner higher education associations,…

Higher education institutions across the globe rely on learning management systems (LMSs) to deliver course content, assess student learning, and maintain effective communication. However, contemporary learners may prefer to use popular social media platforms to share knowledge and collaborate with peers. Higher education institutions can benefit…

The current push for more diverse populations to attend predominantly white institutions frequently overlooks the political nuances of racial and ethnic identity in higher education. When there is a push for Black students, who are they talking about? Do they want African American students, Black Caribbean students, or Black African students?…

As the organizations representing the presidents of America's leading research universities and the chief executive officers of America's leading companies, the Association of American Universities and Business Roundtable recognize that the United States' continued global competitiveness depends on developing, attracting and retaining top…

Higher education institutions (HEIs) in the context of neoliberal globalization currently face fierce competition and enormous financial burdens. To address financial distress and generate revenue, more and more HEIs embrace market-like strategies to attract international students, extending academic capitalism to global higher education. For…