Likert-type rating scales were designed and used to help college students perceive, understand, and value the beauty and content of a piece of art. The subjects for the project were 100 college students enrolled in two art appreciation courses at Texas College. Their classification ranged from freshman to senior, with majors mainly in business,…

This study is an attempt to determine what level of artistic perception or art taste is brought into the classroom by students in schools of journalism and whether it can be demonstrated that design instruction can raise the level of artistic perception among journalism and advertising students. It was hypothesized that women would score higher in…

There is no natural or genetically determined talent for aesthetic appreciation, but at most a widely distributed capacity that, fortified by interest, can be developed. The aesthetic experience should be cultivated but for its own sake. (RM)

One hundred thirty undergraduate communications students were administered a two-part survey designed to test their abilities as visual interpreters. Results indicate student respondents were surprisingly inaccurate in determining the correct meaning elements of political cartoons, perhaps because of visual illiteracy, cultural lag of the cartoon,…

Discusses the importance of cultural geography for understanding the environment and of teaching geography as a form of visual literacy. Notes different concepts of landscape, including landscapes as physical geography, landscapes as texts, and landscapes as a process of identity formation. Examines cultural expressions of geographic visual…

The essays in this collection discuss the "image" as both product and process. Representing such diverse disciplines as rhetoric, composition, clinical psychology, journalism, photography, communication, education, and sociology, the essays describe how images function and how they are linked with language and explore the role of images…

This guide, intended as a manual for the beginning director, educational filmmaker, or film school student, provides instruction for attending to the progressive elements of cinematographic craft, from the initial idea to the screen. The guide examines the structure of the script, aspects of acting and working with actors, music and sound, camera…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This guide is designed to promote discussion of any photograph with students, whether encountered in the classroom, in textbooks, or in other school materials. The guide contains a one-page handout which uses Dorothea Lange's photograph "White Angel Breadline" to discuss 10 photographic elements: aesthetic elements, punctum, title,…

Suggesting that a separate accreditation criterion for visual literacy proposed for journalism and mass communication schools is insufficient and inappropriate, this paper proposes that the Association for Education in Journalism and Mass Communication (AEJMC) develop and support a program promoting visual literacy as a curriculum standard.…

Television has become such an important factor in our culture that it must be made a part of the educational curriculum if our free and democratic society is to survive. Those who know how to use the television medium are able to brainwash the rest of us easily, for most of us are television illiterates. The development of print literacy, opposed…

Students who are learning techniques for producing television programs and films often require guidance in three areas: acquiring knowledge of traditional art forms, obtaining audience feedback to their productions, and assessing their own capabilities and creative potential. This paper describes a programmed course of self-instruction that may be…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

Presentation of a methodology for instruction in reading and interpreting graphs and charts in a foreign language class. Illustrated by several demographic charts, the discussion includes an explanation of graphic semiology, several pedagogical approaches, the relationship between written text and graph and a bibliography. (Text is in French.)…

This paper focuses on the cognitive and social functions of art and the role that art plays in communicating social and personal values. It shows how art criticism can play an important part in the education of all students by fostering critical thinking related to art history, art production, and aesthetics. (Author/JDH)