Engages in a side-by-side comparison of the bestsellers among introductory public relations texts. Considers content, organizational method, use of supplementary materials, and authors' philosophy of public relations. Notes that the expanding choice of readings in the field mirrors the increasing interest in the study of public relations. (JD)

Reviews and discusses the three authors whose written works are most used in programs for the preparation of group counselors: Gerald Corey, George Gazda, and Irvin Yalom. (Author/BH)

Ten college-level money and banking textbooks were arrayed along six continua representing professors' major preferences when choosing a text. The continua topics are theoretical approach, complexity of presentation, theory/institution mix, nuts and bolts explanations, organizational approach, and writing style. (RM)

Of the 36 texts examined, only two did not deal with values education in any significant way. The remaining 34 provided inadequate coverage. Almost all of the texts failed to discuss criticisms of the various approaches used to teach values and issues related to the imposition of values. (RM)

Watson and Rayner's study of Little Albert and conditioned emotional reactions is unquestionably a classic in psychology. Observations are made on what authors of 27 college textbooks in abnormal psychology have to say or not to say about Little Albert. (RM)

The test files for 30 introductory psychology textbooks were searched for psychometric information and none was found. It is argued that publishers should include that information and suggestions are made for how and exactly what information to incorporate into test files. (ND)

Discusses weakness in 11 introductory psychology textbooks in distinguishing between the terms proactive behavior and negative transfer. Negative transfer relates to a detrimental effect of prior experience on the learning of a new task, whereas proactive interference concerns a detrimental affect of prior interference on the recall of a second…

Determines from empirical information on the application of four readability formulas to a group of widely used college economics textbooks that there is no consistency in the absolute reading levels or the rank orderings of these books. (AEA)

Proposes use of prepublication student evaluations of textbooks. Feedback from students helps to improve comprehensibility and interest and is most useful when done on a chapter-by-chapter basis using a systematic evaluation procedure. (Author/KC)

Suggests that current economic events should be incorporated into simple textbook models. As an example, shows how some of the major aspects of the debate on macroeconomic policy can be dealt with by using a simple Keynesian expenditure model. (Author/DB)

Reports the views of several experienced composition teachers regarding composition textbooks in general and their use in computer course sections specifically. (MM)

Explores ways in which the subject of ethics is presented to current and future public relations practitioners within the education process. Finds in the public relations literature that was examined that ethics ought to be a priority concern. (MS)

Reports on two studies that assessed the interchangeability of logical and empirical estimates of readability and human interest for college-level introductory psychology texts published between 1977 and 1988. Uses Flesch's procedures to obtain logical scores and student ratings to obtain empirical scores. Finds that correlations are too low to…

Examines the relationship between student perceptions of reading ease and human interest in first-year college writing textbooks and the evaluation results produced by the Flesch formulas and checklist items. Finds that neither the Flesch formula nor checklists relate well to students' perceptions of interest in the writing textbooks evaluated.…

By getting hold of the dominating verbal structures, political correctness has tried (according to Paul Berman) to "get everyone to abandon certain previously unanalyzed phrases that contain the entire structure of oppressive social domination." Unfortunately, "political correctness" has become a pejorative term used to…