New continuous feeding program offers student a variety of dining patterns and steps up employee efficiency. (Editor)

The University Network Publishing Corporation (UNP), a new company that promises to print alumni magazines at "no cost" to the parent institution, is discussed. UNP will furnish a magazine shell with national advertising and the participating institution will fill in with its own material. (MLW)

A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)

A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)

The Blank Check Order System was developed to cut paperwork and in-store processing costs for special order books. The customer pays in advance and the bookstore sends a blank check order to the publisher. The process and its advantages are described in detail including evaluation by publishers and college store managers. (JT)

Winners of the Pick/Promote/Profit competition for college bookstore managers that selects outstanding merchandising techniques. (PG)

Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)

Lack of space became a problem when the university bookstore moved into its new quarters; more space was needed to meet the demand for clothing and secretarial supplies. A student record store was purchased and electronic gear including stereos, tape recorders, electronic calculators, etc., were added to the inventory. (MLW)

The Regional College Store Associations have been developing Master Textbook Lists, a program that compiles, at a central location, a master list of titles used at each store's school. Two benefits are: (1) needed books can be rushed from one store to another, and (2) reductions occur in inventory of nonreturnable books. (MLW)

With the help of a professional consultant and the results of a questionnaire to determine faculty opinions and preferences, the University of Chicago Bookstore was able to evaluate its problems and revitalize its operation. Problems addressed included: physical environment, staff development, management and business practices, and special…

The Federal Trade Commission's (FTC) enactment of a change in the time-honored concept of the holder-in-due-course applies to consumer credit sales contracts and consumer service contracts. The holder-in-due-course concept is discussed in terms of the old ruling, new ruling, effect of ruling, abuses cited by the FTC, and implications for the…

Local bookstore owners charge that the selling of best-sellers and trade books unrelated to coursework by community college bookstores violates California's education code. The decision was not based on free-speech grounds but on the language of the state code. (MSE)

Argues that the participation of the business community can supply expertise and financial support through investment and commercial services as the National Research and Education Network (NREN) and the resulting sophisticated and expensive technology develop. Describes the function of the National Science Foundation's backbone network service,…

Various major business marketing actions and their analogous educational functions are examined in this exploration of the application of the marketing concept to higher education, along with modification that institutional differences (e.g. goals and operating climate) impose upon the use of such techniques (e.g. market analysis, product line…