To test the argument that writing instructors should not teach word processing skills in computer-assisted composition classes, two qualitative studies were conducted. In the first study, three basic writers, two native speakers and one non-native speaker in a word processing/composition class at The Ohio State University were each extensively…

The University of Lowell (Massachusetts) conducted a writing needs assessment in order to help its English department and department of continuing education systematically formulate a professional writing curriculum responsive to documented needs. Questionnaires were mailed to representatives of industries and businesses in Massachusetts and New…

Foreign language skills are necessary not only in international commerce but also in domestic business with the growing Hispanic American population. Many Hispanics have only minimal English skills and prefer to do business in Spanish and use Spanish language media. Because Hispanic Americans account for a significant portion of the consumer…

Bilingual business education is increasing in importance in response to the growing Spanish speaking population, bilingual student population, and need for bilingual employees. The continued immigration from Mexico and growth in the number of unskilled Spanish speaking workers will lead to an increased need for bilingual supervisors and managers.…

LaBaugh contends that marketing alone is not the answer to filling our college classrooms. Other tools from the business field must be applied to make the marketing machine "go." The article reaches into the doctor's bag of the business world to outline the means for making a marketing plan operational. (Author)

This collection of 30 business classroom activities is designed to help students become active thinkers and doers. It provides a variety of ways for reinforcing concepts, practicing problem-solving and critical-thinking skills, and having fun. This manual provides an objective, instructions, and a material list for each activity. Several…

To answer questions regarding what factors contribute most to job search success in business and a business career, what specific courses contribute most to career success, and what would be the basic skills of an ideal manager, a study assessed the relative importance of various factors, skills, and courses in the hiring and advancement of…

Today's contemporary management and motivation theories, as applied to the business of broadcasting, are the focus of the first section of this paper. It deals with the kinds and reactions of employees in broadcasting stations in relation to 11 motivational theories: (1) Theories X and Y, (2) Immaturity-Maturity Theory, (3) V Theory, (4) Z Theory,…

The increasing need for employees of U.S. businesses to speak the language of the customer is explored. It is shown that the need for foreign language skills in business far exceeds the supply and continues to increase. In the past, the detrimental impact of lack of language skills in U.S. business has been masked by the competitive advantage…

The status and barriers faced by women business owners is examined, and ways in which higher education institutions can assist women to overcome these obstacles are suggested. The Women Entrepreneurs (WE) Project is described, and a survey of women-owned businesses in California is discussed. (Author/MLW)

The Department of Communication at the University of Oklahoma has developed a test of communication competencies to be administered to potential undergraduate business majors. In developing their list of competencies, department members were aided by previous work by the Speech Communication Association in identifying five broad categories of…

This paper provides guidelines for the development of three distinct approaches to teaching interpersonal communication: a humanistic approach, a skills-oriented approach, and a business-oriented approach. For each approach, it describes assumptions underlying the development of curriculum, suggests questions for use in the generation of study…

Since the majority of college students will enter the business community rather than pursue an academic career, communication and language instruction should reflect the demands of employers. Similarly, the needs and wants of the identified public, students and their prospective employers, should be considered in the adjustment of instructional…

The role of universities in management education for national development in Southeast Asia was the focus of two workshops held in Singapore. Proceedings of these workshops are categorized according to applications of business management skills and techniques in government and business; desirable attributes of a manager/development administrator;…

Growing student access and factors associated with globalization affect higher education's organization, purpose, and delivery.