Student mobility has increased significantly in the last two decades. With the United States as the most popular location in the world for international students, recruitment of this student population became a priority for many institutions of higher education. The use of international student recruitment agents has become a common practice among…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

Integrated marketing communication (IMC) has attracted the interest of marketing and management scholars since it was first introduced. A theoretical debate on definitional and measurement issues has also been growing. Thanks to the benefits that IMC can offer organizations, it is interesting to study it with regards to the higher education (HE)…

Traditionally, internationalization efforts in higher education have been rooted in (neo)liberal transactional models that restrict or compromise the space for meaningful exchanges of socio-cultural capital. Recently, researchers and practitioners in the international education field have taken issue with programming and practices in education…

Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

Student affairs practitioners in higher education have been leaving the field at an alarming rate (National Association of Student Personnel Administrators, 2022). As personnel working on the front lines in efforts related to student success and retention, early-career incumbents in these positions experiencing such high rates of attrition…

The article addresses the issues surrounding the importance and impact of 'hinterlands' in the construction of European higher education systems and in the formation of sectoral policy. It draws on studies of Germany, Hungary, Ireland, Norway, Portugal and the United Kingdom to illustrate different policy approaches and shows how in some countries…

The K-12 teacher workforce is relatively large--each year, nearly 4 million teachers are employed in U.S. elementary and secondary schools. Turnover in these schools is high relative to earlier periods--16% of teachers left their school in the 2021-2022 academic year. In addition, there is evidence that teacher quality standards have been lowered…

Institutions of higher education have been traditionally tasked with the challenge of educating individuals for a changing economy and society. As the economy and education drive innovation, highly skilled workers are required to keep up the new status quo. However, as the perceived value of higher education shifts, institutions of higher…

Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

There is an identified shortage of mathematics and science teachers across Australia and many of these teachers leave the profession within 3 to 5 years of graduating. This paper provides important insights on what motivates people to become science and mathematics teachers in Australia. Data drawn from two surveys, one investigating why students…

In the ever-evolving environment of higher education, where institutions are motivated by the pursuit of excellence and global recognition, the HE Higher Education Ranking stands as a transforming force. This book, "Introduction to HE Higher Education Ranking: Methodology, Criteria, and Indicators," beckons readers into a profound…

In this theoretical paper, we reflect on the optimistic neoliberal fantasies that are played out in today's education, even though that they rarely live up to their promises. Inspired by Lauren Berlant's concept of cruel optimism, and psychoanalytical thinkers as Slavoj Žižek and Ilan Kapoor, and their focus on concepts such as fantasy, desire,…

Undocumented students face significant barriers in accessing postsecondary education. Previous research has focused on how individuals and schools impacted their experiences of enrolling in college. This critical qualitative study of "testimonios" with 15 undocumented Latina/o students examines how their families shaped and supported…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…