A Credits-For-Resale program underwritten by the California Association of College Stores is described. A brief history of the program, guidelines on the mechanics involved, and suggestions on how selling credits could work for individual stores are presented. (MLW)

Legal disputes concern limiting access of sales demonstrations to student residence halls. Court cases argue the regulation of commercial speech, the rights of sales demonstrators on campus, the university's censorship of demonstrations, and student privacy and association rights. (SI)

Apparel merchandising students participated in a cooperative research project in which they observed customer service techniques by posing as customers in retail stores. The project taught research processes, collaboration, and principles of customer service. (SK)

Approximately 40% of college students are visual learners, preferring to be taught through pictures, diagrams, flow charts, timelines, films, and demonstrations. Yet marketing instruction remains heavily reliant on presenting content primarily through verbal cues such as written or spoken words. Without visual instruction, some students may be…

Defines the services a publisher or distributor may offer a college store in paperback operations (assistance with orders, inventories, returns, displays and promotional material). (PG)

Describes the opening and functioning of the new bookstore of the Seattle Pacific College. (PG)

One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…

This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section…

Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)

The Illinois Institute of Technology, in cooperation with the University of Illinois at Chicago Circle, sponsored its second annual Product Fair in which engineering students could examine products provided by numerous vendors. Students could increase their consumer knowledge of a wide variety of supplies offered by college bookstores. (LBH)

Renovations providing an 86 percent increase in space as well as expansion of merchandise offered have increased overall sales at the Dartmouth bookstore by 29 percent in the first nine months of operation. Details on all facets of the modifications are reported. (LBH)

Data processing methods applicable to the small college bookstore are reviewed, including a proposal for creating more meaningful reports. When used properly, the reports yield much information that the manager can use to decrease operating expenses and increase sales. (LBH)

There is no problem in book buying during peak periods at the Fredonia Store at the State University of New York; the manager uses a temporary spacious room set aside for book "rushes" during registration periods. (PG)

Presents the Tulane University Bookstore Manual of Operations that covers all phases of the bookstore operations with faculty, students, and administrators. (Author)