Concludes that there is no single preference for newspaper format among college-educated readers. (RB)

This paper argues for a synthesis between the major competing paradigms of empirical positivism and critical theory, into a multiperspective methodology. Citing recent efforts to incorporate such a merger, the paper concludes that, though such a copula appears necessary, it remains problematic when considered within the context of an immutable…

A study investigated audience motives for movie attendance. Subjects were 493 college students, who indicated on an eight-point scale the extent to which a series of 70 reasons for movie going matched their own reasons for movie attendance. Three frequency of attendance groups were identified: infrequent--once in two to six months;…

To investigate the nature, content, and validity of criticisms of the news media and to determine whether these criticisms are made objectively, a study surveyed 550 members of the Mass Media and Society Division of the Association for Education in Journalism and Mass Communication (AEJMC). Response rate was 41%. Questions examined statements…

National newsmagazines tend to provide social and ethical content on a timely basis in proportion to the amount of hard news coverage a story received. (RB)

Discusses the content of advertisements emphasizing societal problems between 1965 and 1972, concluding that most are self-serving for the sponsor. (RB)

Examines readers' responses to the speech of men and women as presented in the cartoons of large-circulation magazines. See CS 702 316 for availability information. (RB)

Concludes that print and broadcast media differ substantially in terms of the extent and nature of the responses to advertising they elicit from viewers. (RB)

Concludes that while reporters consider coverage of state appellate courts adequate, justices said that the court was not covered as well as other state agencies. (RB)

Describes how the media survive on the Commonwealth Caribbean Islands without interference from outside ownership and control. (RB)

Five studies conducted at Oklahoma State University on the nature of news are reported in this volume. The first study reports the similarities and differences in news values among 10 city editors. The second and third studies replicate the first, one with city news editors and the other with wire service newsmen as subjects. Study 4 summarizes a…

Argues for a multidimensional approach in the study of telecommunications, one that combines critical, historical, and social scientific research and methods. (PD)

A study examined whether structural features of radio elicit orienting responses in attentive and inattentive listeners. Subjects (college students enrolled in one of three telecommunications courses at a major Midwest university who received course credit for participation) listened to a 12-minute radio stimulus. Results showed that inattentive…

Indicates that the assumption that scientists have no experiences with the press is invalid. Concludes that most scientists surveyed would welcome contact with journalists. (FL)