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Lind, Rebecca Ann; Rarick, David L. – 1991
Television journalism has long been the object of study by scholars of news media ethics. A study examined the reasoning process and the criteria for judgment used by viewers when evaluating possibly problematic television (TV) news content, and analyzed these criteria as they are applied to ethical issues and problems in TV newscasts. Thirty-four…
Descriptors: Audience Response, Ethics, Evaluation Criteria, Higher Education

Busby, Linda Jean – Journalism Quarterly, 1974
Finds traditional sex roles are reflected in attributes, attitudes, and behavior of male and female characters in 20 cartoon programs. (RB)
Descriptors: Higher Education, Programing (Broadcast), Role Perception, Sex Role

Harless, James D. – Journalism Quarterly, 1974
Presents the results of a case study showing that 68 percent of the news releases received by a television station were rejected as out-dated or not relevant to the local region. (RB)
Descriptors: Broadcast Industry, Case Studies, Higher Education, Journalism

Hsia, H. J. – Journalism Quarterly, 1974
Indicates that between 30 and 60 percent of the television viewers engage in a number of extra activities during commerical breaks. (RB)
Descriptors: Audiences, Commercial Television, Higher Education, Recall (Psychology)
Armstrong, G. Blake; And Others – 1990
This study investigated the effects of background television on cognitive performance as it applies to reading comprehension and memory using G. B. Armstrong and B. S. Greenberg's (1990) model. Subjects, 95 undergraduates from lower-level communication courses, completed a cued-recall test of the content of an expository prose passage read under…
Descriptors: Higher Education, Models, Reading Comprehension, Reading Research
Abel, John D.; Rogowski, Phyllis L. – 1976
The total percentage of women employed in executive positions in television stations in the United States is substantially lower than previous studies indicate. Of the 1743 persons employed in those jobs in commercial and noncommercial stations in the top 50 markets, only 4.8 percent are women. This compares with 91.2 percent who are men (the sex…
Descriptors: Administrators, Broadcast Industry, Employed Women, Females

Zahn, Susan Brown; Baran, Stanley J. – Journalism Quarterly, 1984
Concludes that older siblings dominate younger ones in the choice of television programs. (FL)
Descriptors: Decision Making, Family Communication, Higher Education, Programing (Broadcast)

Miller, William C.; Beck, Thomas – Journalism Quarterly, 1976
Descriptors: Adolescents, Comparative Analysis, Higher Education, Parents

Bantz, Charles R. – Communication Research--An International Quarterly, 1982
Results indicate respondents do not identify medium-specific or program-specific uses. Lack of differentiation suggests: (1) additional assessment of the relationship of medium and content is needed and (2) medium and content should be considered related variables in uses and gratification research, and research not incorporating their interaction…
Descriptors: College Students, Higher Education, Programing (Broadcast), Television

Douglas, William – Communication Research, 1996
Examines the portrayal of family relationships in domestic comedy television programs. Selects eight popular programs for view by subjects who then evaluate each television family with scales drawn from family theory. Reveals a model in which children construct a relatively hostile relational environment and parents exert a compensatory effect,…
Descriptors: Communication Research, Family Environment, Family Relationship, Higher Education

Mares, Marie-Louise – Human Communication Research, 1996
Examines whether errors in memory (specifically source confusions) contribute to the link between television viewing and social reality judgments. Finds that a manipulation of the visual similarity of the news and fictional programming affected subjects' tendency to make source confusions. (RS)
Descriptors: Higher Education, Mass Media Effects, Mass Media Role, Memory

Hawkins, Robert P.; And Others – Human Communication Research, 1987
Investigates the cultivation hypothesis by testing two cognitive processes hypothesized to allow viewers to construct television-biased beliefs. Finds the basic cultivation result replicated, but neither process hypothesis was supported. (SR)
Descriptors: Beliefs, Cognitive Processes, Higher Education, Mass Media Effects
A Social Facilitation View of the Generation of Humor and Mirth Reactions: Effects of a Laugh Track.

Neuendorf, Kimberly A.; Fennell, Tom – Central States Speech Journal, 1988
Evaluates reactions of students exposed to a video presentation with or without a laugh track. Finds those in the laugh track group exhibited significantly more mirth behavior, but did not evaluate the stimulus as significantly funnier. (MS)
Descriptors: Comedy, Communication Research, Higher Education, Humor

Fedler, Fred; And Others – Journal of Drug Education, 1994
During the week of September 16-20, 1990, commercials promoting drugs and alcohol outnumbered the networks' news stories, documentaries, and public service announcements (PSAs) about illegal drugs by a ratio of almost 39 to 1. Considering the commercials alone, promotion of drugs and alcohol outnumbered the antidrug promotions by a ratio of almost…
Descriptors: Advertising, Drug Abuse, Drug Education, Drug Use

Lang, Annie – Communication Research, 1995
Investigates whether audio/video redundancy improves memory for television messages. Suggests a theoretical framework for classifying previous work and reinterpreting the results. Suggests general support for the notion that redundancy levels affect the capacity requirements of the message, which impact differentially on audio or visual…
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects