Investigates whether people perceive effects of mass media as being greater on others than on themselves. Finds that almost 90 percent of respondents judge themselves less influenced than others. Finds respondents with more education see others as even more likely to be influenced, with older respondents most likely to do so. (SR)

Contributes to scholarship on values and ideologies in the media by analyzing five years of ABC's "Person of the Week" segments to identify prominent types of people and values endorsed by mainstream news media. Finds that individuals most frequently selected for ABC's honor lived in the United States; worked in politics and…

Finds that news organizations chose expert sources to interpret the news during the Persian Gulf War according to how well their specialized knowledge conformed with television's "operational bias," or an emphasis on players, policies, and predictions of what will happen next. Argues that these processes undermine the ideals of balance…

Provides a definition for the history of communications that will aid those who are researching the media. (RB)

Contradicts chain spokesmen who insist that their endorsement policies during elections are independent of chain direction. (RB)

Concludes that the extent of reporters' agreement with messages from an information source affects the choice of supportive items. (RB)

Raises questions concerning the percentage of responses necessary to obtain accurate results from a survey. (RB)

Concludes that reporters' attitudes toward a news source seemed to have little impact on news stories or editorials. (RB)

Adding social sanction as a variable to value-belief models improves the explanatory power with regard to people's intentions toward the media. (RB)

Concludes that editors and publishers should put more emphasis on the availability of their product if they want to increase circulation. (RB)

Concludes that where mayoral campaigns are competing for attention with other election contents at the state and local level, the local newspapers' editorial endorsements have a substantial impact. (RB)

Refutes the thesis that relates various types of mass media, especially the newspaper, to rates of aggression, violence, and deviance by comparing crime statistics during strike and nonstrike periods.

Finds willingness to buy is affected both by the content of the advertisement and the buyer's predisposition to buy the advertised brand. (RB)

Concludes military officers had less favorable attitudes than civilians did concerning the right to publish "military" news, but few officers saw harm in the publication of the Pentagon Papers. (RB)