Illustrates key features of visual rhetoric as they operate in two professional academic hypertexts and student work designed for the World Wide Web. Considers how by looking at features like audience stance, transparency, and hybridity, writing teachers can teach visual rhetoric as a transformative process of design. (SG)

Notes that in rehearsals and performances, a jumble of silences are encountered. Discusses silence in the following situations: as frustration; as imposition; as invisibility; as power; as pleasure; as safety; as humility; as necessity; and as potential. Contends that when dramaturgs enter into conversation and break silence, they must carefully…

Outlines a dramaturg's process when working on three different plays. Contends that the myriad variations on the question "what will happen next?" serve as the basic architecture on which the dynamic relationship between the story/storytellers and the audience is built. Observes that the continual planning and answering of questions is…

Considers how inviting students to play Walker Gibson's "talk-back game" is an excellent way to bring the complications of appropriate tone to life. Describes three steps to incorporate Gibson's concept into the classroom. Notes that Gibson's concept considers the potential resistance of the reader. (SG)

Shows how grammar may be used conceptually to help students cultivate an understanding of the conventions of authorial presence in technical writing. (MM)

Examines the rhetorical constructs of the "question-and-answer format" as it has been used widely both in popular, informative, advertising, and journalistic literature. Considers its classical origins, its intent and effect, and the ways in which it plays on the reader's resistance. (TB)

Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…

Suggests that narrative structure should be taught as a reminder that human life is interwoven with stories. Suggests educators teach students the power of narrative and its relationship to its audience and the context in which the story is told. Compares the OJ Simpson story with a famous Norwegian folktale to illustrate the role narrative plays…

Clarifies the nature and definition of explanatory journalism. Distinguishes journalistic explanation from news analysis, interpretation, and investigation. Reveals, by using rhetorical analysis, that explanatory journalism within the journalistic profession is both praised and prized, evaded and reviled. Aims to set a clearer foundation for…

Understanding communication (of which individual events is a part) requires a triangle among theory-practice-criticism, and any missing component dramatically hinders understanding and ability. Students compete in, and judges judge, forensics to better enhance communication understanding and abilities. The process of oral interpretation requires a…

In March 1997 Marshal Applewhite and his band of 40 "web site building multidimensional New Agers" committed ritual suicide to pass through where physical bodies cannot go. A folklorist who belongs to an Internet current events newsgroup had been reading Applewhite's posted comments since 1995. On his web page, Applewhite noted how…

Original stories can provide a wealth of opportunity for forensics competitors. Original storytelling requires the sharing of a personal experience or family narrative that is adaptable to audiences differing in age and education. Community organizations and groups are invited to participate as audience members and vary from round to round.…

In most traditional introductory college composition courses students are generally advised to address the teachers or some other authoritative figure as their primary audience. To supplement this traditional approach, students should also direct their discourse to audiences who are not projected as superior critics. One paper assignment that can…

Draws on a research project involving argumentative writing to contend that some student writing problems result not from a lack of familiarity with the academic discourse community but from certain audience postures that were positively correlated with the levels of socio-cognitive development as assessed by the Perry scheme. (RS)

Suggests that audience analysis, contextual and conventional "register," and the interplay between audience and convention are all tools needed to teach students how to write effectively and appropriately. Draws attention to the many features and types of conventional registers and underscores their relationship to audience…