Increasingly, college bookstores are departing from the traditional model and becoming high-technology retailing environments, providing books, merchandise, food services, and entertainment in one location. Critics say they lack charm and are attempting to do too much; supporters feel they are better positioned for sales in a competitive market.…

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Presents some stocking, maintaining, and purchasing tips for college stores with trade paperback sections. (PG)

Since college stores have a clientele for children's books, but rarely sell them, this article recommends ways to start children's book sales and to promote them. (PG)

Technical/reference books must be sold by the college store for it to continue as an educational resource center. A professional retailing approach to technical/reference books will increase sales and contribute to profits. (Author/PG)

Suggestions for improvements of the University of Maryland's Baltimore County Book Center came originally from students; the center now includes a complete selection of nontextbooks, along with television sets, art reproductions, and postage stamp machines. (PG)

Guidelines are offered in this manual to college store merchandisers for displays, uses of physical space, and promotion of special goods. (LBH)

Suggestions for economical and effective lighting that will contribute to overall productivity are offered by a vice-president of Bloomingdale's. (LBH)

Presents a variety of ideas for promoting sales and profits in college bookstores. (PG)

Presents the winners of a competition for novel advertising ideas in campus bookstores. (PG)

Electronic cash registers can perform functions ranging from simple change and tax computation to sophisticated merchandise accounting and inventory control information and records. The manager needs to outline the needed capabilities such as capacity, programmability, and servicing availability. User comments suggest varied benefits, uses, and…

An effective trademark protection program is advocated. The protection of a college's or university's reputation through preemption of the use of its name in a manner that subjects it to misrepresentation or ridicule is considered as well as protection of school profits from the use of its trademarks. (MLW)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

Colleges and universities that license the use of their insignia to capitalize on their athletic reputations are being challenged in court by manufacturers and retailers who question the institutions' right to restrict the use of, and require royalties on, symbols that have been freely available for years. (MSE)

Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)