A survey of 375 businesses within the target area of a university's business school revealed attitudes about university relative to 19 institutional image criteria; and which university the businesses would recommend to students planning to major in specific business areas. Implications for defining and refining institutional image and for…

A study investigated the impact of a newsletter on community attitudes toward a historically black college. After six months of distribution, it was found that the newsletter did not have significant impact on recipients' attitudes, but it was read and cited as an important source of information about the institution. (Author/MSE)

A project in which college students produced a multimedia documentary of life in Two Harbors, Minnesota, while surveying residents' attitudes toward the project, is described in this paper. Topics discussed include a documentary project held in a different town the previous year, the value of analyzing public reaction to such a project, the way…

This study is concerned with 1) citizens' opinions about the legitimacy of a campus disturbance and their attitudes about campus dissent generally, 2) the background factors which influence urban citizens' attitudes about campus dissent, and 3) the beliefs about campus life associated with attitudes about campus dissent. The major sample in the…

Uses history of the teaching of English at Yale to put the back-to-the-basics movement in historical perspective. (AA)

Offers a case study of a merger of two local theaters. Finds that organizational change causes customers to change vendors; the announcement of a merger fuels efforts by competitors to "steal" market share; and organizational change leads to more organizational change. (SR)

This study examined City of Winnipeg residents' attitudes toward and perceptions of the importance of the University of Manitoba, located in Winnepeg. Personal interviews were conducted with residents at 533 Winnepeg addresses. Cross-tabulation analysis of interview results against a range of variables found that age, education, income, family…

It is concluded from an investigation of the nature of cognitive differences between health science students at the University of Minnesota and the population of a Minnesota rural area, that differing values, attitudes, and beliefs between health science students and rural populations may contribute to the continuing shortage of rural health…

A Mississippi State University study investigated the perceptions of community and higher education leaders (N=197) concerning the potential socio-economic importance to Americans of establishing continuing links among communities, colleges and universities, and international students and alumni. Individuals surveyed include academic vice…

In the late 1960's, especially after the 1964 Berkeley movement, numerous power blocks joined in the struggle for control of US universities. The range of demands on the higher education system serve to separate the competing groups into 4 general categories. The Anarchist Left, or radicals, comprises about 5% of the total college student…

The general public usually expresses evaluations of universities through statements of satisfaction or dissatisfaction. This study describes citizen's values regarding: (1) the importance of various university goals and activities; (2) the importance of various academic fields or disciplines; and (3) the importance of various reasons for attending…

This report is of an omnibus survey of campus attitudes conducted by the Survey Research Center (SRC) of the State University of New York at Buffalo. Its primary purpose was to provide accurate information as a basis for effective decisions by institutional policy makers. A random sample of 326 students, 98 faculty, and 95 staff participated in…

This study looks at 282 urban citizens' attitudes about campus dissent, attitudes about the legitimacy of a campus disturbance, and their satisfaction with a university soon after a serious campus disturbance. (Editor)