Inventory by cash register is recommended as an efficient means of keeping orderly, departmentalized college store records. A series of procedures and suggestions are provided for accuracy and completeness of records. (MSE)

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)

The teaching and learning of geographical and mathematical knowledge in early modern England was a complex interaction among scholars, practitioners, merchants, and gentry. Each group had different values and goals associated with geographical knowledge and therefore different educational venues and different topics to be investigated. This paper…

Institutionally owned and operated, the George Washington University bookstore has 20,000 square feet and grosses more than $2 million annually. The intent is to break even with all profits going back to the school. General policies and procedures are described: spatial organization and display, staff and training, inventory, and promotion. (JT)

Describes the new University of New Mexico's Bookstore that opened on October 30, 1974. (PG)

Identifies reasons for increasing the size of a college store's mass market paperback display and inventory; and identifies some selling and promotional tips to increase the return on this investment in capital and space. (Author/PG)

Covers the bookstore's image and business character, location considerations, building requirements, interior layouts and space requirements, fixture requirements and service facilities. (PG)

Discusses the implications of the Robinson/Patman Act, an attempt by Congress to curb discriminatory advantages which large chain and institutional purchasers had been able to extract from their suppliers. (Author)

A six-month publicity and advertising campaign by Winona State University in Minnesota is considered a major factor in the enrollment increase despite a general decline in the state system as a whole. (Author/MLF)

The Book Center provides services to the Community College of Denver at Auraria, Metropolitan State College, and the University of Colorado at Denver, as well as the greater Denver community. Its interior design is detailed with emphasis on its flexibility. (LBH)

A National Association of College Stores (NACS) guide to practices is provided. These practices were designed to furnish administrators with data on store operations and to provide administrators and store managers with data required to assess the quality and effectiveness of store performance. (MLW)

Recommendations are offered regarding the need for accuracy in estimating past course enrollment, information needs in initial ordering, sales potential of unsold inventory, and the use of computer assistance. (LBH)

Changes in bookstore management and marketing procedures are described which have contributed to increased sales of 140 percent. Mention is made of inventory control, salaries and wages, store reorganization, and planning and control. (LBH)

A special booklet, "Faculty Guide to Textbooks," was developed by the college store personnel as an open, frank form of communication. The faculty is given the reasons why and the times when text information is needed along with the activities that are generated in the store upon receipt and implementation of the data. (LBH)