Essay attempts to summarize a portion of the impact of the new technology upon the total structure of higher education in America, as mankind's third great revolution has come full circle and tools of its emergence are now, if grudgingly, being felt upon the university campus. (Author/CB)

States that advertising educators have been concerned with the lack of cooperation between advertising and marketing disciplines. Describes a cross-functional educational experiment in which two instructors (one from marketing and one from advertising) formed cross-functional teams for two projects. Concludes that the experiment was successful,…

Description of a social contract experiment, inspired by John Raul's attempt to develop and support basic principles of justice, that was added to a comparative social policy course. (ND)

Describes an experimental demonstration of entropy utilizing a rubber band. (SL)

Higher education may be contributing to its demise unless it sets as its goal the moral and intellectual health of individual and society. (Author)

Uses a simple classroom experiment to develop the economic model of monopoly. Introduces students to the nature of the monopoly problem and motivates them to think of the associated effects. Highlights the role of information and fairness ideals in determining economic outcomes. (RLH)

Reviews recent literature to argue that institutions of higher education have made little adjustments to either their admission practices or their curricula to help nurture varied talents among their students. The need for renewed spirit of experimentation and of tolerance of pluralism is pointed out. (Editor/PG)

The purpose of this research was to determine if students taking the experimental course, Crises in Human Relations, showed significant reductions in dogmatism and if changes occurred, how these changes compared to those found for other students exposed to specified University experiences and for control groups. (Author)

THIS REPORT INCLUDES THE FIVE PAPERS PRESENTED AT THE CONFERENCE. (1) B. LAMAR JOHNSON GAVE EXAMPLES OF INNOVATIVE DEVELOPMENTS (GAMING, WORK-STUDY PROGRAMS, ELECTRONIC AIDS, SENSORIA, SYSTEMS ANALYSIS, AND AUDIO-TUTORIAL METHODS) AND OF WAYS TO ENCOURAGE CREATIVITY (STAFF VISITS, PROVISION OF SPECIAL FACILITIES, USE OF GRANTS AND BUDGETED FUNDS,…

In a project designed to enable women to gain mathematical skills needed to expand their career opportunities, a special section of a college algebra course was offered. The section was for women only and was specially organized and staffed. Evaluation indicated the project was successful. (SD)

The encoding specificity principle asserts that a retrieval cue will be effective if, and only if, the to-be-remembered item was specifically encoded with respect to that cue during input. Describes a classroom experiment that provides an opportunity to demonstrate the encoding specificity phenomenon, note its limitations, and discuss its cause…

Describes the library seminar, an experiment in the learning process in which a group of students learn individually and collectively through a book and in a library. (Author)

Describes a classroom exercise to explain design and measurement principles in methodology and statistics courses. This demonstration which involves measurement of a shift from food acceptance to food rejection produces meaningful data sets. The realism of the exercise gives students a view of problems that emerge in research. (KO)

This study assesses the effect of speech-anxious subjects acting as behavior therapists for other speech-anxious subjects. Subjects were divided into helper, helpee, latent helper, and waiting list control groups. Both helpers and helpees significantly reduced speech anxiety. The helpers showed more absolute improvement than the other groups.…