International branch campuses (IBCs) are becoming an alternative to domestic higher education institutions. Through interviews with Chinese undergraduates at a British IBC in China, this article examines the choice of a British IBC, using a combined model as the conceptual framework. It finds that the factors both affecting college choice and…

Explore the Programs & Profiles guide to discover what Minnesota has to offer. With two-year and four-year public and private institutions as well as accredited cosmetology and specialized trade schools, the profiles found in the beginning of the guide get right to the facts on tuition, fees, class sizes and required exams. The program grid,…

The aim of the study is to investigate the meaning attributed by early-career researchers to academic mobility, the sources of motivation for mobility, and the difficulties and opportunities faced by these researchers during their academic activities. The present study employed the qualitative research method in order to understand the…

Undocumented students face significant barriers in accessing postsecondary education. Previous research has focused on how individuals and schools impacted their experiences of enrolling in college. This critical qualitative study of "testimonios" with 15 undocumented Latina/o students examines how their families shaped and supported…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Given their lower socioeconomic background and achievement, immigrants and their descendants have been shown to make more ambitious decisions regarding educational transitions. While previous research has extensively analysed transitions within and after compulsory education, research on late transitions is scarce. This study focuses on the…

This paper focuses on international student mobility and the funding of higher education. We theorize that relying on international students for funding is stronger for institutions in developed English-speaking countries because they more often adopt marketization practices. Compared to Northern and Southern European countries, we find that they…

This study attempts to contribute to marketing services in higher education literature through the relationship between international students' satisfaction with educational experiences and the necessary adjustments by institutions to augment their services. It also aims to make theoretical contributions by understanding the international…

In the world of social media marketing, colleges and universities can benefit from enhanced understanding of how prospective students use social media. Due to the ever-evolving nature of social media use, there are gaps in the current research regarding how students use social media to aid in their matriculation decision-making. Using survey data…

Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…

Is your family just starting to think about visiting colleges? Maybe you are in the throes of the experience, feeling stressed out and overwhelmed. Did we miss a deadline? Should we be looking in-state or out-of-state, big school or small school? And what is a "FAFSA" anyway? "The Truth about College Admission" is the…

This guide presents what Minnesota has to offer for higher education. With two-year and four-year public and private institutions as well as accredited cosmetology and specialized trade schools, the profiles found in the beginning of the guide get right to the facts on tuition, fees, class sizes and required exams. The program grid, found in the…

Over the last 30 years, college tuition has skyrocketed. From 1988 to 2018, tuition at public four-year institutions rose 213%. In response to the exponential surge in the cost of higher education, policymakers have focused increasingly on proposals to expand financial aid and loans, and canceling the vast sums of debt that college students have…

We study gender differences in the selection of traditional universities versus universities of applied sciences in Germany. Do women, due to life and job goals, less often enrol than men in traditional universities and more often enrol at the more practice- and profession-oriented universities of applied sciences? Or are women overrepresented at…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…