Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)

Suggests pushing students to explore their own knowledge of and instincts about their experiences as they write to any audience. Discusses the "when,""where," and "how" of revision. Discusses limiting scope and focus, adding dialogue and interviews, switching point of view and voice, and transforming research papers and narrative. (PRA)

Discusses the link between writing and the metaphor of voice. Examines aspects of reading and writing that are promoted through such discursive connections and what alternative approaches to writing and reading might be emphasized in their stead. Discusses how practices in the classroom change when the voice metaphor is not emphasized. (PRA)

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

Discusses the new "public debate" movement, taking shape because of dissatisfaction with the current dominant philosophy of intercollegiate debate. Assesses the "public" style of the advocate, the mandated broadness of the argument, the role of evidence in the argument, and emphasis on oral communication. Posits that the…

Suggests site-specific theatrical productions can create innovative productions in nontraditional spaces. Discusses the experiences of the author as he directed a site-specific production (Wendy MacLeod's "The Shallow End," set at an indoor pool) and addresses the lessons he learned from it. Includes advice on creating site-specific productions.…

Since its unveiling in 2003, professors and college students have flocked to the virtual world of Second Life. Professors use Second Life to hold distance-education classes, saying that communication among students becomes livelier when they assume digital personae. Anthropologists and sociologists see the virtual world as a laboratory for…

"Frame alignment"--the conscious process of creating correspondence between one's own "frame" (ways of making meaning out circumstances) and someone else's--is a necessary condition for participation in organized social movements. Frame alignment processes may offer a generative and useful alternative to the reductive…

Argues that problem-solving assignments whose only purpose is to train students to report technical details ignore much of the real-world context of a problem. Presents an approach to give students a broader sense of problem solving. (MS)

In teaching writing, the "audience" became and still is fundamental, leading to the question of how students can learn to adapt their text to the assumed readership and at the same time, learn to write for their addressees. A study focused on how writers cope with the writing process, asking several questions about the concept of…

Defines ideology and representation as manifested in the field of theatre for youth. Discusses these theoretical constructs as they relate to practice in the field. Concludes that the field of theatre for young audiences is under-theorized. Hopes that the symposium has made participants more aware of the role of ideology, representation, and…

Explains that "counter-text" describes the results of a period of independent dramaturgical research and development and the contribution this makes to a theatrical production. Contends that the counter-text presents an alternative site of authority in performance. Describes the uses of research on a production of Iizuka's…

Explores what advanced student writers could be told about audience based on current principles of reading theory. Discusses reasons why teachers may not want to introduce students to these reading-based concepts of audience. (RS)

Suggests alternatives to marginal comments on students' papers as a way to encourage them to think more about the revision process. Recommends that teachers make no marks on the student's paper (only on a separate sheet), and ask leading questions in conference to guide the student to a focus. (RAE)

Applies general semantics to a public speaking communication apprehension (CA) lab and divides the lab into four main frames or semester sections. Suggests that CA has been treated elementalistically up to now, and that programs need to view the person holistically. States that general semantics applied to CA teaches awareness of the natural order…