Every astute administrator and educator knows that you cannot maintain or expand your school's enrollment without marketing and that you have to continue to actively market your programs if you want to survive the onslaught of educational choices available today. Yet it's typically the marketing budget that is the first on the chopping black when…

The "International Student Guide to U.S. Community Colleges" is the only publication of its kind that targets prospective international students. Published annually, the Guide is designed to inform, advise, assist, and influence postsecondary students in other countries who plan to pursue education options in the United States. The Guide…

The new student funding regime introduced by the 2004 Higher Education Act in England is predicated on the accumulation of student debt. Variable tuition fees, repaid by student loans, will increase average student loan debt on graduation. This article examines how fear of debt and financial constraints affect prospective students' choices of…

When North Carolina native Evan Raleigh was in search of the perfect college, he had three things in mind: (1) the strength of the school's academic reputation; (2) the size of the school; and (3) the school's location and proximity to home. He found all three in the form of Wake Forest University. But Raleigh, who received a full academic…

The annual US News and World Report (USNWR) Guide to America's Best Colleges is much anticipated by both high-ability high school seniors and college and university administrators. In this paper, we use a decade of Colgate University "Admitted Student Questionnaire" surveys to estimate the influence of changes in a school's USNWR rank on…

Community colleges are seen as contradictory institutions. Supporters contend that community colleges increase baccalaureate attainment by providing access to higher education for students who would otherwise not attend college, while critics argue that these institutions decrease baccalaureate attainment for students who would otherwise attend a…

A tested approach to college enrollment management is presented that offers a system to assess and develop options for researching, maintaining, or improving enrollment goals. The new approach, the Enrollment Management Matrix, consists of three dimensions: (1) key variables in enrollment management (institutional product, data and information,…

The College Suggestor is an optical coincident system of information retrieval consisting of a series of plastic cards. Each card represents a characteristic of an institution and contains grid positions for 1,931 colleges and universities. The system of 217 card is so designed that the location of each college on the grid position is coincident…

This guide for the student or prospective student at a 2-year college contains: (1) general information on junior colleges (accreditation, transfer of credits, staff qualifications, student body characteristics, admission standards, objectives of such colleges, costs at different types of college, registration, selection of program, class…

The 1972 Handbook includes, for the first time, 2- and 4-year colleges that are not members of the College Board and do not use its tests and other services. The listing for each college includes: a brief general description; information concerning curriculum; admissions and student life; annual expenses; financial aid programs; and the addresses…

Project Opportunity is a continuing talent search and encouragement program that attempts to increase the number of black and white, minority/poverty students who continue their education beyond high school. The present study focuses on black students in Project Opportunity who were accepted at both integrated and black institutions and examines…

This annotated bibliography of recent articles and books on academic rankings updates an article in the Spring 1986 "RQ." Items are listed by subject and ranking in general; individual guides; subject areas including accounting, advertising, biogeography, business, communications, data communications, economics, music, publishing,…

Examined the reasons for college selection by female and male students (N=231) receiving full and partial scholarships in revenue- and nonrevenue-producing sports. Results showed the athletes rated academics and coach higher than athletics in college selection. Some sex differences were noted. (Author/BH)

Surveyed high school juniors and seniors about the type of information prospective college students would like to see on college Web sites. Gathered information on preferences as they relate to stage in the college selection process and on the importance of the supporting Web pages of various departments. (EV)

Presents names of college and universities unfamiliar to potential students. Finds that one cluster of respondents had a clear preference for geographic or aspirational names while a second cluster had a preference for proper names. Notes that there was an overall preference for proper names. (SG)