This book guides students through the entire writing process--prewriting, writing, and rewriting--developing an easy-to-use, step-by-step technique for writing the types of documents they will encounter on the job. It engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience…

Highlights twelve common mistakes made in college and university publications and information dissemination, with examples, and offers specific techniques for creating more interesting and persuasive communications. Discussion refers to fund-raising letters, publication headlines and headings, photo captions, use of attributions, use of jargon,…

The mnemonic device "ATOMIC" refers to course and lesson design elements that can help make college teaching more effective. It highlights the importance of these design components: audience, arena, ambience, topic, theme, title, objectives, message, methods, materials, involvement, close, and check-up. (MSE)

This case study of the collaborative design of an earth science World Wide Web page at Pennsylvania State University highlights the role of librarians. Discusses the original Web site and links, planning, the intended audience, and redesign and recommended changes; and considers the potential contributions of librarians. (LRW)

Examines the differences in how Black and White viewers process messages based on the race of television characters representing five occupations. Notes that findings from male college students suggest that Black viewers have better recall of Black occupational characters than White characters on television. Reveals evidence that both Black and…

Examines three writing assignment variables--topic, purpose, and audience--to determine how writing prompts affect student performance in grades 7, 9, and 11, and in college freshmen. Finds these variables influenced writing quality at different grades in different ways; generally, specific purpose and topic cues produced better essays. (SR)

Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

Listening is an important part of presenting. An optimum learning environment is one in which individuals participate fully without pretense in the presentation experience. The article explores why listening is so important, offers tips for the best ways to listen to audience members, and examines how not to listen. (SM)

First-year law students' writing would improve if students were encouraged and inspired by upbeat, practical pedagogical techniques and internalized notions of audience and purpose from the first day of class. By borrowing from journalism education, law schools could produce lawyers who are better communicators. (MSE)

Outlines a model for distance collaboration between business writing classrooms using network technology. Discusses ways to teach national and international audience awareness, problem solving, and the contextual nature of cases. Discusses goals for distance collaboration, sample assignments, and the pros and cons of network technologies. (SR)

States that, if writing teachers are to do a better job in teaching writing, they must create a writing community in their classrooms that motivates students instrumentally and integratively in the writing process. (MG)

Presents a one-class-period writing exercise (including handout) which uses a short excerpt from a 1948 book called "Making Housekeeping Easy" to teach the linking of claims to evidence as well as academic citation practices. (SR)

An overlooked framework that allows for clearer understanding of effective teaching is the field of rhetoric. Although the concept has changed over time, Aristotle defines rhetoric as observing the available means of persuasion. These means include ethos, a speaker's credibility; pathos, appeal to emotions; and logos, appeal to reason or…

The letter format, whether on paper or on computers, fosters student collaboration and a virtual community. Letters have real audiences, even when those audiences are fictional, as in epistolary novels and imaginative writing assignments. Most adult, non-traditional students (such as those at Tidewater Community College in Virginia) know that…

Dialogue journals serve as a site where students may discover their own voices and learn to interact with each other and respond to ideas in a way that prepares them for their role as responsible citizens. Within the context of the dialogue journal, roles and role relationships are negotiated. The classroom community is decentralized; traditional…