Discusses research on the role of audience awareness in writing and human cognition, arguing that developmental writers exhibit egocentric tendencies and assume that the readers do not need elaboration or transitions. Describes four subskills of audience awareness: clear execution, adequate content, perspective differentiation, and role taking.…

Describes the author's experience in writing and directing a staged reading of "Ties That Bind" at the 2002 Academy of Management Meetings in Denver as an all-academy symposium. Presents an epistemology that includes knowing in your gut and knowing in your head. Hopes to facilitate a move within the audience from being a feeling but passive…

Analyzes argumentative essays written to both friendly and hostile audiences by high school seniors and college undergraduates. Finds level of intellectual development a more significant predictor of holistic paper scores than demographic variables. (MS)

Describes an assignment in writing documentation that turns the classroom into a laboratory for usability testing, giving students a clear sense of the reader responding to their text. (SR)

Comments on the interview of bell hooks in the preceding issue of the "Journal of Advanced Composition." Comments on hooks's concepts of audience and power, race relations, multicultural education, and the politics of literacy. (HB)

Evaluates the reader-protocol method of teaching writers to anticipate readers' comprehension needs. Involves asking writers to predict readers' problems with a text and providing them with reader responses. Finds that writers taught with the reader-protocol method improved more than writers in control classes, and increased in their ability to…

A number of colleges and universities with widely varying sizes and missions have used direct mail techniques to improve fund raising. Methods include use of fund-raising themes, checklists of reasons for donating, gift clubs, and challenge grants. Attention to direct communication, image, and repetition of the message are success factors. (MSE)

Describes a writing assignment in which students from two different first-year composition classes evaluated and graded each other's papers. Discusses how this established a genuine audience, empowered students, and generated enthusiasm. (SR)

Provides analysis of the various kinds of audiences for whom technical materials are written. Describes the functions of the "watchdog" audience, who oversees the written transaction between the author and primary audience. Provides data from an ethnographic case study of engineering authors in a technical setting. (HB)

Considers how readers form impressions of writers' personalities while reading their texts. Reports on a series of studies which asked readers to respond to college application essays by high school students. Concludes that responses to texts concerning personality are highly predictable and, thus, can be influenced by the writer. (HB)

Replicates C. Haas and L. Flower's 1988 think-allowed reading study. Finds that, when reading a passage on a topic more familiar to first-year students, the undergraduates generated substantially more rhetorical comments than they did with the Haas and Flower passage. Cautions researchers and teachers to avoid hasty assumptions about underlying…

Argues that writing center staff and teachers working with international students must keep an open mind, hold back on their own assumptions, listen very carefully, and work with students to help them understand North American audience expectations and build their confidence as writers. Includes several stories of negotiating cultural and…

Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)

Presents a pedagogy for teaching writing students a theory of interlocutor relationships in synchronous computer conferencing (SCC), also known as chat. Constructs four major categories of interlocutor relationships: agonistic, hierarchical, dialectical, and empathic relationships. Argues application of this rhetorical theory provides students and…

This paper analyzes the mission statement of a small liberal arts college: (1) to establish a rationale for examining a mission statement from a postmodern perspective, which will aid in the understanding of the context within which the mission statement and accompanying goals were developed and produced; (2) to clarify the multiple voices and…