Describes study conducted in West Germany that investigated the effects of presentation features and content on learning from television news. Recall, recognition, and comprehension are discussed; illustrated news items are examined; dependent and independent variables are described; and suggestions for further research are given. (33 references)…

A study tested the effects of between-channel redundancy on television news learning. Redundancy, defined as shared information, was proposed as an explanatory variable that considers the relationship between information in three channels: the audio, the nonverbal pictorial, and visual-verbal print channel. It was hypothesized that pictures would…

Recognizing that students spend more time before the television set than in school, this monograph evaluates television as a potential resource in the teaching of English. The nine articles in the collection (1) discuss the effect of massive television viewing on children in and out of the classroom; (2) examine the students' need to apply…

Students in a children and television course wrote their "television autobiographies" (that is, their relationship with TV). Forty-three students at a mid-size upstate New York college participated. The autobiographies corroborated the results of previous quantitative and qualitative research, but added a personal, more in-depth look at the…

Learners enrolled in multimedia courses offered by the State University of Nebraska (SUN) during its fall 1974 and spring 1975 offerings are described. This report consists of four sections. The first provides an overview of the courses--Accounting I, Introductory Psychology, Making It Count (Computers), and Consumer Experience. The second section…

General demographic characteristics of State University of Nebraska (SUN) learners are reported, based on information drawn from the registration form and the Student Information Questionnaire. Thirteen tables are presented with data on: median age of SUN learners; distribution of sexes; marital status; family status; annual income; size of town…

Based on a period of two and one-half years, during which the State University of Nebraska (SUN) has offered 15 multimedia courses to Nebraska learners, this report offers a statistical summary of student characteristics. The courses offered include: Accounting I, Accounting II, Adams Chronicles, American Economy, Anyone for Tennyson, Classic…

The Communication Theory & Methodology Division of the proceedings contains the following 14 papers: "Interaction As a Unit of Analysis for Interactive Media Research: A Conceptualization" (Joo-Hyun Lee and Hairong Li); "Towards a Network Approach of Human Action: Theoretical Concepts and Empirical Observations in Media…

Investigates the viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation, based on the responses of 677 young adults to the Personal Attributes Questionnaire (PAQ). Viewer gender had an impact on the rating of female characters. (FMW)

Designed to reflect the diversity of approaches to persuasion, this annotated bibliography cites materials selected for their contribution to that diversity as well as for being relatively current and/or especially significant representatives of particular approaches. The bibliography starts with a list of 17 general textbooks on approaches to…

Intended as a communication to communicators on television equipment and techniques, this manual also gives an overview of educational television and instructional television practices in the United States, Britain, and Canada. Attention is given to broadcast television--its station organization, control room procedures, and commercial program…

A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…

The second phase of field testing for an Introductory Psychology course offered in the regional open learning program of the University of Mid-America is reported. Learner characteristics and learner evaluations of the instructional units are compared with findings from the first course offering. Throughout the paper, learner comments are inserted…

Tested cultivation hypothesis by studying relationships between amount of television viewing by high school students and college students and their estimates of chances of victimization and causes of death. Stepwise multiple regression analyses were performed to determine importance of perceived reality, demographic, and televison viewing measures…

A series of studies underway at the Audience Research Facility at MIT (the Massachusetts Institute of Technology) are examining the influence of interactive video on learning and entertainment television viewing. The first study compared the learning of spatial content from interactive (user controlled video games) versus observational…