Eisenhower College, after a period of financial ups and downs, is now financially solvent but has a decreased student enrollment. (KE)

The Council for Financial Aid to Education in New York has developed techniques and compiled information that colleges can use in their own individual fund raising. (Author)

Reasons for continuing to allow the charitable deduction for income tax purposes rather than changing to a tax credit equal to 30 percent of a person's charitable donations are presented. It is projected that support for certain charities, primarily colleges and universities, would decline after implementation of a tax credit system. The current…

Voluntary initiative and voluntary support have been of fundamental importance in the establishment and development of the system of higher education in the U.S. Much of the superior quality of higher education is due to its diversity and its freedom from outside control. Voluntary financial support is one of the vital factors responsible for the…

This report presents the results of the 10th national biennial Survey of Corporate Support of Higher Education. Survey findings indicate: (1) There was a pronounced upturn in corporate support of education between 1970 and 1972. (2) Among 19 industries, ten reported increased dollar support of education between 1970 and 1972, while nine industries…

The Council for Financial Aid to Education is a nonprofit research and service organization established to stimulate voluntary support of higher education from major private sources, particularly the business community. This case book describes how businesses can establish an aid-to-education program and what types of support there are. It also…

This report of the survey of corporation support of higher education comes at a time when the corporation and the campus are still suffering from the effects of one of the sharpest economic declines in recent history. As a result, for the first time since the survey was begun in 1956, corporate giving to education declined. Virtually all of the…

The annuity and trust income program (deferred giving) permits donors to give more than they thought they could. Suggestions for establishing and monitoring such programs are offered in this article, which is a condensation of remarks at the National Conference on Trusteeship. (Author/LBH)

Institutions can capitalize on the ties alumni and friends have to a particular unit of the university. The question of how to organize fund-raising efforts both to take advantage of this loyalty and to get individual units more involved is discussed. Four models are described. (MLW)

Colleges have raised their expectations about the kind of contributions they can attract from individuals, paying particular attention to "ultimate gifts" that an individual can make only once in a lifetime. Recent successful fund-raising is also due in part to improved college fund-raising capabilities. (MSE)

Four articles on direct mail include "On Target"; "Writing Better Letters" (Conrad Squires); "Divide and Conquer" (Lee Royce); and "Fifty Ways to Increase Your Response Rate" (Judy Myers). (MLW)

Although it is generally assumed that a visible, successful sports program adds to an institution's financial well-being, most fund raisers and those who have studied the relationship between athletic success and fund raising do not agree. (MSE)

Experienced fund-raisers identify a variety of nontraditional sources of funds and unconventional approaches to fund-raising, and explore ways of measuring an institution's success with them. (Author/MSE)

Planned or deferred giving (through which a donor to a college or university contributes capital in the form of an annuity, life-income trust, insurance policy, pooled income fund, real estate, or other asset, to the institution but retains its financial benefit during his lifetime) is an increasingly popular form of donation to endowments. (MSE)

Higher education benefits from several United States tax law provisions, including deductibility of charitable contributions. Recent tax reform proposals could increase would-be donors' net cost by reducing tax incentives. This paper links lower tax rates to a significant future reduction in educational philanthropy. (18 references) (MLH)