The teaching potential of videocassettes and videodiscs are reviewed, together with an indication of when mass access is likely to rival that of broadcast television. It is argued that videocassettes and videodiscs, with their focus on small groups of viewers and interaction, have far ranging consequences for instructional television design, and…

Comparison of data gathered in the late 1970s to data gathered in the early 1990s indicates that while communication researchers remain convinced that effects of intercultural mass media exist, they also acknowledge that no clear, useful theoretical framework exists. Data were analyzed, compared, and reported in the late 1970s from three…

A study examined the responses of Canadian and American subjects in their approval of, and attraction to, specific television and film characters exhibiting aggressive behavior, and in their evaluation of the realism and saliency of the characters and situations observed. Subjects, undergraduate students at the University of Windsor in Windsor,…

This paper considers the style and structure of broadcast educational television programs in relation to learning outcomes, and proposes a study to identify those key factors which intervene or affect this relationship. The types of structure examined include simple or complex and self-standing or integrated programs, and types of style include…

A study investigated the idea that the amount of knowledge viewers extract from exposure to television is a function of the amount of mental effort involved in processing the program content, and that the mental effort invested in viewing is partly a function of people's expectations about the demand characteristics associated with the content.…

Max Headroom, the computer-generated media personality, presents a good opportunity for an investigation of the degree of intertextuality in television. Max combines narrative genres (science fiction and film noir), television program types (prime-time episodic narrative, made-for-TV movie, talkshows), advertising and programming, and electronic…

The abstracts presented herein represent the most significant of several hundred from the Educational Resources Information Center's (ERIC) collection. These were identified by a computer search of the subject of instructional television and serve to update an earlier bibliography published by the same author in April 1972. The compilation seeks…

Discusses methodology and results of a study which utilized Dolf Zillmann's annoyance reduction hypotheses to test the relationship between affective states of annoyance and praise and voluntary television selection and use. Results indicate annoyed individuals viewed television significantly less than praised individuals. (Author/MBR)

The Entertainment Studies section of the proceedings contains the following 6 selected papers: "Mass Media Use and Teen Sexuality: Findings from the National Longitudinal Study of Adolescent Health" (Myra Gregory Knight); "Focus Group Analysis: Can It Help Explain Present Audience Discontent with Broadcast Network Television?"…

Examines the effectiveness of a cable television system established in a university residence hall designed to address the specific needs of the student residents, the university, and the community. Describes student participation in programing and opportunities for educational experience. Suggests clearly defined objectives and examination of…

The first chapter of this overview of communications development and its use for instructional purposes in Japan reviews the history of mass communications in Japan, i.e., newspapers, movies, radio, and television, and notes the advent of new media. The second chapter describes the use of movies and radio in both social and formal classroom…

Noting that both the structural characteristics of television and the characteristics of the viewer may influence comprehension of television news, a study tested the hypothesis that the synchronous presentation of television news will maximize learning for viewers with low prior knowledge of program content. Synchronous and nonsynchronous…

Noting that television debates have become a regular feature of the media politics by which candidates seek office, this annotated bibliography is particularly intended to assist teachers and researchers of debate, argumentation, and political communication. The 40 citations are limited to the television era of American politics and categorized as…

This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…

Discusses methodology and results of a study conducted at the University of Massachusetts in which bored versus stressed subjects were provided opportunities to watch television. Results indicate bored subjects more frequently selected exciting rather than relaxing programs, while stressed subjects selected similar quantities of each program type.…