Describes study of undergraduates that measured the effect of audiovisual channel correspondence during television news programs on attention and memory. Learning variables in multimedia presentations are discussed, reaction time with visual and auditory probes is examined, factual memory and visual memory tests are described, and implications for…

Examines the economic and cultural contexts of the popular television show "Twin Peaks," reading it as reactionary postmodernism. Argues that the show's clever innovations in production, avant-garde techniques, and postmodern sensibilities obscure in-depth or ongoing discussions about its reactionary politics, regressive and misogynistic…

Noting that several current communication theories suggest that the media have a "persuasive" effect on American society, a study compared the effects of two media (the electronic medium of television and the spoken medium of the homily) and whether these media have different effects on their audience's perceptions of reality. A national phone…

To eliminate misunderstandings between the worlds of education and broadcasting, it is necessary to recognize five myths: (1) The major force in educating the young is television itself; (2) the sheer amount of time children spend on television is more important than time spent in school; (3) television and education are the same thing; (4) more…

To test the hypothesis that use of sexist language in television newscasts cultivates images of women as immature, frivolous, or incompetent, two television news anchors (one male, one female) were asked to tape versions of a news story involving a 28-year-old female lottery winner. In one version, each anchor referred to this female as…

This document begins by detailing the history of Nigerian television in the areas of politics and development, entertainment and culture, and information dissemination, news, and education from 1959 to the present. The use of television in Nigerian education at all levels, including elementary and secondary, higher, informal, and nonformal…

The bibliography on analyses of television programing provided in this paper indicates the types of content analyses that have been conducted on television programing over much of the last 30 years. Compiled after a review of relevant books and the back issues of "Journal of Communication,""Journal of Broadcasting," and "Journalism Quarterly," the…

The Open University of Great Britain is an open-enrollment, home-based institution in which the majority of the instruction is conducted via broadcasts and correspondence. There are over 50,000 students ernolled in nearly 100 courses which require the transmission of 1,000 television and 1,000 radio broadcasts each year. Recently, research has…

Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…

Reducing the costs of teaching by television through slow-scan methods is discussed. Conventional television is costly to use, largely because the wide-band communications circuits required are in limited supply. One technical answer is bandwidth compression to fit an image into less spectrum space. A simpler and far less costly answer is to…

A study examined whether assigning students to write analytically in response to video texts can lead to students becoming more critical viewers of television. A 30-second television commercial was shown to a freshman composition class with limited visual literacy training and to a class without such media literacy training. Students in both…

The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…

Religious services and programs have been a feature of U.S. broadcasting since regularly-scheduled radio began in the 1920s. With the emergence of television, broadcast religion is more pervasive than ever before. It has also become the focus of debate over its role in United States politics. Televangelism is best regarded as a dialogue between…

The final volume of a four-volume study focuses on community use of cable television systems. Four separate aspects are discussed extensively: the possibilities of public access, use in municipal service applications, uses in education, and a guide for education planners. Each section contains several appendixes and the education sections include…

The radio-television journalism section of the proceedings contains the following nine papers: "The World Outside: Local TV News Treatment of Imported News" (Raymond L. Carroll and Charles A. Tuggle); "Changes in Local TV News Content: Checking the Critics" (Mark D. Harmon); "Tabliod Television Exposed: The Architectural…