The past century's technological revolution has returned images to a central place in people's individual and collective lives. Photography became widely popular in the first half of the past century, creating new visual forms of high art, mass advertising, and amateur entertainment. During the latter half of the twentieth century, innovations in…

Communication has always been at least partly a visual experience--insofar as the speaker's appearance on a stage or the text's appearance on the page. Certainly, however, the experience is becoming more and more visual. Thus, equipping students with the tools necessary to analyze and evaluate the visual rhetoric that surrounds everyone is a task…

The ubiquitousness of images in the digital era highlights the importance of individuals' visual communication skills in the 21st Century. We conducted a literature review of visual literacy initiatives in academic institutions to illustrate best practices for imparting these skills in students. The literature review identified five categories of…

Purpose: The purpose of this study is to identify student and staff experiences with online learning at higher education (HE) using the software Elluminate Live! Design/methodology/approach: This paper adopts a qualitative approach, focusing on the reflections of participants (student and teacher) collated over a 12 month period of piloting online…

For the forty-fourth time, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented online and onsite during the annual AECT Convention. Volume 1 contains papers dealing primarily with research and development topics. Papers dealing with…

This paper presents a blended learning model in which the online component is not used to replace some of the traditional on-campus activities of a course but to "introduce new teaching objectives" that would not have been possible to achieve, because of class time limitations and the nature of the course. The instructional model was aimed at…

Art is visual literacy, some would say more basic than writing and speaking, because it is not hampered by the barrier of language. The process of creating a visual narrative and understanding visual literacy is multi-faceted. Because similar cognitive strategies are used in the practice of both visual and written literacy, incorporation of…

In this article, the author has advanced the view that the world is currently on the threshold of a new status quo--the hegemony of the image. Yet, this seems a mixed blessing, for people, and especially young people, are not equipped with the necessary critical viewing and thinking skills to survive it. Nevertheless, this unfortunate situation…

Presents a rhetoric of visuals in relationship to their accompanying text. Discusses prior research in graphics, outlines a syntax of graphics and their level of abstraction, describes tagmemic analysis of visuals, and discusses rhetorical integration of text and visuals. (SR)

A look at how to devise a course in television studies at a college of further education in Great Britain. (HB)

Explores four arguments for an expanded definition of literacy to include the multimedia language of the screen. Describes efforts to develop this literacy in students at the Institute for Multimedia Literacy at the Annenberg Center of the University of Southern California. (EV)

A new concept of effective communication is evolving. This new form of communication, known as new media literacy, incorporates visual, aural, and textual elements as well as a sense of immediacy. New media literacy is closely associated with Net Generation learners and is commonplace among higher education institutions. Larry Johnson, CEO of the…

Discusses the difficulties directors face when trying to capture Shakespeare's plays on film, citing Polanski's "Macbeth," Brook's "Lear," and Zeffirelli's "Romeo and Juliet" as examples. (RB)

Suggests that verbal and visual literacy are interdependent and that English departments should take on the task of heightening visual literacy. (AEA)

Describes a visual media course which covers the following: (1) communicative value of basic elements of design in photographs; (2) construction of messages in photo essays and advertisements; and (3) technique of scripting for moving images in scratch films. (PD)